Does Responsive Design Impact Response Rates? |
November 30, 2015 Karen Bartram |
Hey! What Are YOU Looking At?
Getting your message across on different screens
One advantage of paper over computer screens: At least you know what size a piece of paper is. The reply form you include in your direct mail package will...
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Landing Pages – the Best Deal in Direct Marketing |
November 13, 2015 Dave Lewis |
Landing Pages – the Best Deal in Direct Marketing
The most overlooked element we see in most direct marketing campaigns is a good landing page – or a landing page at all. Folks design gorgeous compelling mail pieces and offers and then toss their interested...
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I’m Not Sure Why Folks Keep Switching to Our Mail Tracking |
October 29, 2015 Karen Bartram |
I’m Not Sure Why Folks Keep Switching to Our Mail Tracking
But they seem to have a pretty good idea….
Seriously – I’m just not sure what is so great about our mail tracking, and I kinda helped design it. Don’t get me wrong – I love SnailWorks Mail...
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We’ll Draw You a Map! |
October 29, 2015 Karen Bartram |
We’ll Draw You a Map!
Our Next SnailWorks Webinar: Adding Maps to your Marketing
Thursday, November 12, 2:00 p.m. Eastern time.
Our core mission at SnailWorks is to make direct mail, well…work. Work better, that is. One method we have...
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USPS Will Not Lower Rates. They just don't DO that. |
October 27, 2015 Dave Lewis |
USPS Will Not Lower Rates. They just don''t DO that.
Congress may offer USPS a path out
The Postal Service really, really, really hates to lower its rates. Try as they might, the PRC has failed to get the Postal Service to end the exigent...
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Do your customers even know you’re tracking their mail? |
October 22, 2015 Dave Lewis |
Do your customers even know you’re tracking their mail?
My daughter-in-law does group sales at a big theatre in Washington, as well as managing her own very small theatre group. I recently helped her out with a small promotional mailing for...
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Retargeting Via Direct Mail |
October 15, 2015 Karen Bartram |
Retargeting Via Direct Mail
We love boosting direct mail response by coordinating email with it, but how about boosting sales by retargeting your landing page visitors via direct mail? If you're on your SnailWorks dashboard you can see...
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News from the DMA – Mail is Cool Again |
October 7, 2015 Dave Lewis |
News from the DMA – Mail is Cool Again
We just got back from the DMA "&THEN" annual conference in Boston. Perhaps it should have been "&THEN AGAIN" because it struck us that direct mail is once again at the heart...
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New YourMail Application |
September 28, 2015 Dave Lewis |
OK, this isn’t a new product, but it is a cool way of using our YourMail service.
One of our mail service provider resellers now sends a triggered YourMail notice to their customers when 50% of the mail has been delivered. They also include...
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How We Market |
September 28, 2015 Dave Lewis |
And why you should, too.
Actually, maybe we should keep our marketing methods a secret. We never know who might be reading this, and we may be revealing our secret formula to a future competitor.
Just kidding. If you truly want know our marketing...
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