Snailtalk

News from the DMA – Mail is Cool Again

We just got back from the DMA "&THEN" annual conference in Boston.  Perhaps it should have been "&THEN AGAIN" because it struck us that direct mail is once again at the heart of most direct marketing efforts. Oh, the funny named little start-ups were there for sure, but they seemed to play a smaller role. The stars of the exhibit hall were mailing and list companies. While pure online solutions continue to battle for attention in the very crowded online space, mail remains a refreshingly uncluttered space, and a great way to drive prospects online. I should probably mention that SnailWorks can help.