Landing Pages – the Best Deal in Direct Marketing
November 13, 2015   Dave Lewis

Landing Pages – the Best Deal in Direct Marketing

The most overlooked element we see in most direct marketing campaigns is a good landing page – or a landing page at all. Folks design gorgeous compelling mail pieces and offers and then toss their interested prospects off to their home page to hunt for an offer. They don’t want to create a whole web page just for one offer – goodness, web pages cost a ton! Well, your home page probably did cost a ton – landing pages are generally way, way less.  Many of our customers give us the art files from their mail pieces and we cobble and code together landing pages for them, often for well under $500 – and that includes a cool custom domain and splash page!  Landing pages are much simpler than a home page – very little navigation, just a place to respond. After they do that that can hop on over to your fancy-pants home page. Don’t leave your next campaign not-quite-done. Talk to us about creating the right landing page.

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