We’ll Draw You a Map!
October 29, 2015   Karen Bartram

We’ll Draw You a Map!

Our Next SnailWorks Webinar:  Adding Maps to your Marketing

Thursday, November 12, 2:00 p.m. Eastern time.   Our core mission at SnailWorks is to make direct mail, well…work.  Work better, that is.  One method we have found that boosts response rates for some kinds of mail is by adding variable maps to the mail piece.  As we dug into it, we found that the map solutions currently on the market were really expensive and really slow.  “Surely we can do better than that,” we said in one of the many conversations we have with ourselves, and lo and behold, we have done better – Maps2Print. Still, understanding how maps work, and the mechanics of using them in campaigns is not always simple, so our next webinar will do a deep dive into the specifics:
  • What is geocoding and mapping?
  • How variable maps improve direct mail
  • How to produce variable maps:
    • Vendors
    • Map providers – where does all of that map data come from?
    • Web services
    • Off-the-shelf products
  • The mechanics of adding maps to a project:
    • Data files required
    • Printing methods:
      • Digital color
      • Digital black and white (and a big mistake NOT to make)
      • Ink jet
    • Map printing options:
      • Size
      • Style
      • Markers – you want a pizza on that pizza parlor?
      • Zoom level
      • Adding routing and directions
    • Other uses for geocoding – there’s more to life than maps!
    • The SnailWorks map creation process:
      • Whoa! This is fairly easy!
If you are a printer or a mailer, this is a significant way you can add value to your direct mail offerings and differentiate yourself.   If you are already doing maps, you may find a new, better way. Either way, you are sure to learn in this valuable webinar.  It’s on Thursday, November 12, 2015, at 2:00 p.m. eastern time.   Your presenter is Dave Lokos, CEO and mapmaker extraordinaire of SnailWorks, and developer of the Maps2Print product.  The webinar is free, and what you learn will be invaluable.  Don’t’ miss it! Click here to sign up for FREE SnailWorks webinar: Adding Maps to you Direct Mail Thursday, November 12, 2:00 p.m. eastern.

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