Built In vs. Better
January 28, 2016   Karen Bartram
	Why you should go with better We are relieved not to be in the postal software business.  Can you imagine having to be the guy that takes all of the changes the Postal Service has dished out in the last few years and turn them into functioning software?... Continue Reading 🠢
A Look Ahead to 2016
December 30, 2015   Karen Bartram
	A Look Ahead to 2016 What’s cooking at USPS As the year comes to a close, we thought we’d take a look ahead at the coming year, and see what the Postal Service has up its sleeve. No speculation on exigent rate rollbacks or anything like that here –... Continue Reading 🠢
Happy Holidays!
December 23, 2015   Karen Bartram
	From all of us here at team snail, Happy Holidays! We hope you can take a break from all of your direct marketing!
How to Optimize and Measure Your Direct Response Channels
November 30, 2015   Karen Bartram
	How Many Ways Can You Say “Yes”? Well, we can think of at least four – and track them for you OK, now that we’ve talked about responsive design, let’s just talk about response.  Not how we can make it better – we’re always talking about THAT – but,... Continue Reading 🠢
Does Responsive Design Impact Response Rates?
November 30, 2015   Karen Bartram
	Hey! What Are YOU Looking At? Getting your message across on different screens One advantage of paper over computer screens:  At least you know what size a piece of paper is.  The reply form you include in your direct mail package will... Continue Reading 🠢
Landing Pages – the Best Deal in Direct Marketing
November 13, 2015   Dave Lewis
	Landing Pages – the Best Deal in Direct Marketing The most overlooked element we see in most direct marketing campaigns is a good landing page – or a landing page at all. Folks design gorgeous compelling mail pieces and offers and then toss their interested... Continue Reading 🠢
I’m Not Sure Why Folks Keep Switching to Our Mail Tracking
October 29, 2015   Karen Bartram
	I’m Not Sure Why Folks Keep Switching to Our Mail Tracking But they seem to have a pretty good idea…. Seriously – I’m just not sure what is so great about our mail tracking, and I kinda helped design it.  Don’t get me wrong – I love SnailWorks Mail... Continue Reading 🠢
We’ll Draw You a Map!
October 29, 2015   Karen Bartram
	We’ll Draw You a Map! Our Next SnailWorks Webinar:  Adding Maps to your Marketing Thursday, November 12, 2:00 p.m. Eastern time.   Our core mission at SnailWorks is to make direct mail, well…work.  Work better, that is.  One method we have... Continue Reading 🠢
USPS Will Not Lower Rates. They just don't DO that.
October 27, 2015   Dave Lewis
	USPS Will Not Lower Rates. They just don''t DO that. Congress may offer USPS a path out            The Postal Service really, really, really hates to lower its rates. Try as they might, the PRC has failed to get the Postal Service to end the exigent... Continue Reading 🠢
Do your customers even know you’re tracking their mail?
October 22, 2015   Dave Lewis
	Do your customers even know you’re tracking their mail? My daughter-in-law does group sales at a big theatre in Washington, as well as managing her own very small theatre group. I recently helped her out with a small promotional mailing for... Continue Reading 🠢