Built In vs. Better
January 28, 2016   Karen Bartram

Why you should go with better

We are relieved not to be in the postal software business.  Can you imagine having to be the guy that takes all of the changes the Postal Service has dished out in the last few years and turn them into functioning software? Eww. Thank goodness that is someone else’s problem. It’s no wonder that the mail tracking they cook into software designed to prepare mail is not their top priority. Still, it’s built right in there, right? All I need to do is push a button or something and I’m tracking mail, right? Umm, not exactly. There is usually quite a number of “buttons to push” configuring the software to meet your tracking requirements – and you generally need to send a file off to them and wait for it to come back.  So it’s built in, but not exactly effort-free – and certainly not cost-free. Actually, clients using our OneStep Seamless Tracking solution have found it easier to use than the “built-in” tracking that postal software includes. So the one advantage that postal software providers would seem to have is not really an advantage – they’re no easier to use. And then there’s all the other magic of SnailWorks:
  • Reports – Our clients LOVE our reports. It’s not even close.  Easy and intuitive to navigate, export, share – we can only tell you what our clients tell us.  You really need to see them;
  • Proactive – Our tracking system provides a whole set of proactive notices you can have automatically sent to your customers – it’s unlike anything you’ve seen in mail tracking, and it will help you improve your customer relationships;
  • Flexibility on Mailer ID – OK, this seems obscure, but it isn’t. With SnailWorks you can use your MID, our MID, your customer’s MID – whatever makes sense to your operations, with the added benefit of often being able to get free ACS data if you’re doing Full-Service. Software manufacturers may force you to use their MID;
  • Multi-Channel comes with it – Every SnailWorks Mail Tracking customer has access to an amazing set of multi-channel marketing tools. These are tools you can build a business on;
  • Constant Innovation – Mail Tracking is at the heart of all we do. We are pouring all of our energy (and we have a lot of it) into improving our systems every day.  There is no more up-to-the-minute mail tracking than SnailWorks.  Even with all of these advantages, SnailWorks often comes in less expensive than the less robust tracking tacked onto mail processing software. We’re always cost effective.
So there you have it. Mail tracking matters to your business – you need the best. If it happens to be easier to use and affordable, all the better!  For CASS and presort, use a postal software company.  For mail tracking? Use SnailWorks.  

Home