7 Direct Mail Trends and Practices for 2022
May 6, 2022   Karen Bartram
	Did you know that direct mail is still the best way to get a response from your audience? In 2020, direct mail generated 4.4% more responses than emails, and 30% of millennials agreed that direct mailers are more likely to get them to take a specific... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 2, 2022
May 2, 2022   Dave Lewis
	ALL SYSTEMS NOMINAL      Pardon my NASA speak there.  It just means that all systems appear to be operating as expected – as  expected.  All that said, for the week beginning April 18, 2022, First-Class... Continue Reading 🠢
The Small Side of Mail Tracking
April 28, 2022   Dave Lewis
	Putting single-piece and YourMail features to work. I think we tend to look at mail tracking at the highest level – did the mail get delivered yet?  When will the mail be delivered?  Generally, when we talk about “the mail”... Continue Reading 🠢
Timing and Planning the USPS Promotions
April 28, 2022   Dave Lewis
	So many promotions, and so little time!  Since it appears postage rate increases are going to be going on twice a year for the foreseeable future, smart mailers (that’s you, right?) will be looking to leverage as many promotions as possible. ... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – April 25, 2022
April 25, 2022   Dave Lewis
	CHANGING IT UP A LITTLE BIT      I can’t complain when the Postal Service provides consistent, predictable service – it’s good for all of us, and we will continue to provide a weekly overview of service performance. ... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – April 18, 2022
April 18, 2022   Dave Lewis
	Back to boring.       In our last couple of reports, we saw a dip in service for First-Class letters.  There was improvement for the last two weeks., and we appear to have returned to a pretty good norm.  First-Class... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – April 11, 2022
April 11, 2022   Dave Lewis
	An Improving Trend from Last Week.       We’re honestly not sure what was going on in our last report – there were definitely some slowdowns.  This week we see on-time percentages returning to standards, if... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – April 4, 2022
April 4, 2022   Dave Lewis
	Huh?  What’s this about?  Hopefully a fluke week.       Just when you thought it was safe to go back in the water, USPS has a pretty bad week.  Standard letters looked OK, but the rest…eww. First-Class... Continue Reading 🠢
Weekly US Mail Traffic Report – March 28, 2022
March 29, 2022   Dave Lewis
	Consistent performance - again.       A consistent performance since early February.  Performance metrics almost unchanged in letter and flat categories. First-Class letters were delivered on time 94.62% of the time,... Continue Reading 🠢
Delivery Analytics Are Now Opened Up for You!
March 28, 2022   Dave Lewis
	Ever wanted to create your own US Mail Traffic Report? You now have the tools to do it!  Last June, SnailWorks began compiling delivery statistics on the billions of pieces of mail that we track every year.  If you follow us on Linked In (you... Continue Reading 🠢