Email an Impression?
September 23, 2015   Dave Lewis
	Is an Email an Impression? You are no doubt familiar with IP targeting, it's been a hot new service for us here at SnailWorks. We place web display ads based on matching IP addresses to street addresses. One of the tenets of IP targeting is... Continue Reading 🠢
Increasing Email Click-Through Rates (CTR)
September 21, 2015   Dave Lewis
	Email is an important component in many multi-channel campaigns. Often email will deliver the majority of the responses in a campaign – but you need your prospects to respond to that email – to “click through.” A couple of things to consider: According... Continue Reading 🠢
ACS as a Revenue Generator
September 2, 2015   Dave Lewis
	Some service enhancements are tricky to sell – ACS is easy. When you identify an undeliverable address, that information is worth money. If you provide that information, you are helping your client improve response and save costs by eliminating those... Continue Reading 🠢
SnailWorks on the Road!
August 27, 2015   Dave Lewis
	We have a lot of travel planned this fall - we may be coming to your hometown! September 13 – 16 – Graph Expo, Chicago, IL – Booth 1963 www.graphexpo.com September 25 – Akron/Canton PCC – Akron, OH  www.akroncantonpcc.com September 28... Continue Reading 🠢
The Economy and Your Business
August 27, 2015   Dave Lewis
	How to Keep Mailing in a Tough Market Hoo Boy. It’s been a rough couple of weeks for the stock market. How does that translate to your business? Well, just like with your investments, it is more important than ever to diversify – and to make sure the... Continue Reading 🠢
New SnailWorks Webinar!
July 30, 2015   Dave Lewis
	Alternative Channels – IP Targeting, Retargeting and More Imagine: Your prospect opens the direct mail you have sent them and reads about your offer – the same offer they have seen advertised on web sites they have visited recently. “Oh yeah, I’ve... Continue Reading 🠢
What’s Faster - Commingle, Co-Pal, Co-Mail – or Just Mail?
July 30, 2015   Dave Lewis
	What you don’t know could cost you Mailing is not the business it used to be. Long gone are the days when mail was just dropped at the Post Office. Today, most mailing services are dealing with multiple comminglers, drop shipping to distant cities,... Continue Reading 🠢
What Does a Landing Page Do?
June 30, 2015   Dave Lewis
	Probably A Lot More Than You Thought.... Our IT team is smarter than the rest of us regular folks around here. After a recent planning session we had here at SnailWorks World HQ, our VP of Information Technology, Chip Birckhead, sent us this document... Continue Reading 🠢
Multi-Channel Just Got Channel-ier!
June 30, 2015   Dave Lewis
	Tying IP Targeting Into Your Campaign It’s not often that a whole new channel gets introduced to direct marketing, but that’s what we’ve got with IP Targeting. It’s a relatively simple concept that really does open up a new way to reach prospects,... Continue Reading 🠢
One Channel at a Time
May 28, 2015   Dave Lewis
	We put on our multi-channel just like you do. Our recent webinar on how to sell multi-channel services was a huge hit. We had more sign ups, more attendees, and more post-webinar inquiries than any of our other webinars – by far. Obviously, figuring... Continue Reading 🠢