New SnailWorks Webinar!
July 30, 2015   Dave Lewis

Alternative Channels – IP Targeting, Retargeting and More Imagine: Your prospect opens the direct mail you have sent them and reads about your offer – the same offer they have seen advertised on web sites they have visited recently. “Oh yeah, I’ve seen this. Looks interesting,” they think, and set the mail piece down. That evening, they get an email with the same offer again. Curious, they click on the link and visit the landing page – but they’re still not quite sure, so they move on to check the news. They see another ad for your product on the news web site they visit, and finally, they decide they do want to take advantage of your offer. They click on the web ad, go to your landing page, and make a purchase. This is brand resonance. This is brand immersion.  And, you can do this – today. In what may be our most anticipated webinar, we will show you how you can tie direct mail directly to web marketing through amazing new services. IP Targeting lets you serve up web display ads and videos targeted to the specific households in your mailing lists. Retargeting allows you to continue your efforts after a prospect has visited your landing page or web site. Triggered email delivers exactly the right message at exactly the right time. In this webinar, we’ll show you how to use all of these technologies. Step by step. Today.
  • IP Targeting
    • How it works;
    • How to add it to a campaign;
    • How much it costs;
    • Who’s using it – case studies:
  • Retargeting
    • How it works;
    • How to add it to a campaign;
    • How much it costs;
    • Who’s using it:
  • Triggered Email
    • How it works;
    • How to add it to a campaign;
    • How much it costs;
    • Who’s using it:
  • Tying it all together: Creating a coordinated campaign
    • How to create the campaign;
    • The SnailWorks platform;
    • Costs vs response
    • Attribution – matchback analysis
The webinar will be on August 13 at 2:00 p.m. eastern time. It will be a good look into the next phase of direct marketing. Dave Lewis, the President of SnailWorks will be leading the presentation. He’ll be providing a very “how-to” perspective on this sometimes tricky topic. You can sign up for the webinar today right here. This one should be interesting!

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