US MAIL TRAFFIC REPORT – JANUARY 23, 2023
January 23, 2023   Dave Lewis
	YAWN - MAIL DELIVERY PERFORMS A LITTLE BETTER Maybe “yawn” is not the right word – maybe “wow” is.  USPS improved across all areas that we track.  We focus a lot on on-time percentage here because that is what... Continue Reading 🠢
Retargeting the Direct Mail Way
January 18, 2023   Dave Lewis
	You know the pair of shoes I’m talking about.  That pair that follows you wherever you go.  They not only look like the pair you were admiring on Zappos (or the shoe site of your choice), but they are also your exact size!  And you... Continue Reading 🠢
The Complicated World of Postal Endorsements
January 18, 2023   Dave Lewis
	The SnailWorks wiseacre team has been staying up late at night trying to find ways to make endorsements interesting.  There are some cool quantum physics aspects to it – for example many endorsements both exist and don’t exist simultaneously. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 16, 2023
January 16, 2023   Dave Lewis
	MAIL DELIVERY HOLDS ON TO STRONG PERFORMANCE In most categories, on-time performance held steady with last week’s excellent performance.  The only exception was First-Class Flats, which dipped to an on-time percentage of 81%.  ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 9, 2023
January 9, 2023   Dave Lewis
	MAIL DELIVERY RETURNS TO THE MEAN, SHOWING STRONG RECOVERY After a troubling performance in the last week of December, service performance in all measured categories showed marked improvement in the first week of 2023.  Most categories were running... Continue Reading 🠢
US MAIL TRAFFIC REPORT – JANUARY 2, 2023
January 3, 2023   Dave Lewis
	WE EXPECTED IMPROVED SERVICE THIS FIRST WEEK AFTER PEAK SEASON – DIDN’T GET IT Ummm…the holiday rush is over.  We expect to see a rebound in performance after an expectedly bumpy December.  Didn’t see it yet. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – DECEMBER 26, 2022
December 27, 2022   Dave Lewis
	OH, THE WEATHER OUTSIDE WAS FRIGHTFUL… We’re not going to sugar-coat it – on-time performance was rough last week.  The last week before Christmas is traditionally slow, and a “one-in-a-generation” weather emergency... Continue Reading 🠢
US MAIL TRAFFIC REPORT – DECEMBER 12, 2022
December 19, 2022   Dave Lewis
	Well, this is nice to see.  Delivery broke a troubling downward trend and turned in a week that was pretty good.  Better than last week, and WAY better than last year. First-Class letters were delivered on time 89.7% of the time, much better... Continue Reading 🠢
Learn how to reduce your business’s direct mail cost with these simple and wise tips from SnailWorks
December 13, 2022   Karen Bartram
	Simple Ways to Reduce Your Direct Mail Cost Direct mail has the reputation of being expensive, and while it can be, it doesn’t have to be. There are several simple ways to make direct mail marketing far more cost-effective for both small and... Continue Reading 🠢
US MAIL TRAFFIC REPORT – DECEMBER 12, 2022
December 12, 2022   Dave Lewis
	USPS FIRST-CLASS MAIL SERVICE PERFORMANCE AMONG THE WORST WE’VE SEEN THIS YEAR Service continued to deteriorate among most letter and flat mail.   Only 84.4% of First-Class letters were delivered on time – the worst number we’ve... Continue Reading 🠢