The Snail Hits the Road!
July 27, 2016   Karen Bartram
	Come and see us at one of these events! Northeast Florida PCC’s August Breakfast Seminar – August 10 Jacksonville, FL, http://www.northeastflpcc.com/ ASAE National –  August 12 – 16, Salt Lake City, UT,  http://annual.asaecenter.org/schedule.cfm Dallas,... Continue Reading 🠢
Keeping You Informed on Informed
July 27, 2016   Karen Bartram
	Visibility, that is… The Postal Service has decided, wisely, to catch their breath before rolling ahead too quickly on Informed Visibility.  Originally it was supposed to be rolling out all over the nation by now, but they really didn’t have anything... Continue Reading 🠢
Please Secure Your Own Mask before Assisting Others
June 29, 2016   Karen Bartram
	What to do if your business is losing oxygen We spend a lot of time working with printers and mailers who really, really want to offer multi-channel marketing services to their clients – as soon as they can find a client who is interested.  Well we have... Continue Reading 🠢
You Too Can Be a Pilot!
June 29, 2016   Karen Bartram
	Let us get you started with Informed Delivery now! We are happy to be able to tie your next campaign into the USPS Informed Delivery pilot currently being conducted in the New York City area and Northern Virginia, and soon expanding to Washington DC... Continue Reading 🠢
Building a Campaign – Step by Step
May 31, 2016   Karen Bartram
	The SnailWorks Webinar You can do this.  If you can do mail, you can do multi-channel – and you need to.  First you need to build a multi-channel campaign for yourself, and then you need to do it for your clients.  No not a nice mail piece, and maybe... Continue Reading 🠢
The Weird Path of the Postal Service
May 31, 2016   Karen Bartram
	Is the shortest path always the best? In order to be qualified to work in the direct mail industry, I started my career as a letter carrier for the Postal Service.  As a letter carrier in a suburban neighborhood I was supposed to follow the sidewalks... Continue Reading 🠢
Don't Be So (case) Sensitive
May 26, 2016   Karen Bartram
	Don't Be So (case) Sensitive We love fancy GURLs around here, but sometimes they can be so hard to understand. I'm talking about General URLs, of course, those special domain names you create for your landing pages. Some of our favorites,... Continue Reading 🠢
IP Targeting – Setting the Right Expectations
May 18, 2016   Karen Bartram
	IP Targeting – Setting the Right Expectations We love IP targeting.  It is a unique marketing channel with a unique reach – plus it is just cool.  But, we think it is important to make IP targeting part of a larger campaign and know how to measure and... Continue Reading 🠢
Hey! That’s My MID!!
April 28, 2016   Karen Bartram
	We’re flexible, but there are some rules you just have to obey… One thing we are proud of at SnailWorks is the flexibility we have built into our system for managing a variety of Mailer ID’s (MID’s.)  Our customers have the option of using our MID; they... Continue Reading 🠢
A World with Informed Visibility
April 28, 2016   Karen Bartram
	It''s a lot like the world we''re currently in... The Postal Service made a big splash at the National Postal Forum in Nashville last month with the roll-out of its “informed” products – Informed Visibility and Informed Delivery.  Apparently there was... Continue Reading 🠢