Don't Be So (case) Sensitive
We love fancy GURLs around here, but sometimes they can be so hard to understand. I'm talking about General URLs, of course, those special domain names you create for your landing pages. Some of our favorites, in fact almost all of our favorites, are made up of multiple words – Your-Profits.com, SolarSavesBig.com, and our perennial favorite: HailTheSnail.com. A little imagination and a few words can give you a memorable, unique GURL. In fact, ALittleImagination.com is available. I was stuck behind a truck that has their URL on the tailgate: coverstareastcoast.com. It's like a riddle – what are they trying to spell? Best I could tell, they had some kind of cove, or maybe they sold tar. I finally figured it out: CoverStarEastCoast.com. They could get a lot more visitors to their web site with a few capital letters. It's worth remembering that URLs are NOT case sensitive, so make that clever slogan in your GURL stand out – capitalize the words in it – make it easy to remember! (By the way, CapitalizeTheWords.com, and MakeItEasyToRemember.com are both available, too)