What’s Faster - Commingle, Co-Pal, Co-Mail – or Just Mail?
July 30, 2015   Dave Lewis
	What you don’t know could cost you Mailing is not the business it used to be. Long gone are the days when mail was just dropped at the Post Office. Today, most mailing services are dealing with multiple comminglers, drop shipping to distant cities,... Continue Reading 🠢
What Does a Landing Page Do?
June 30, 2015   Dave Lewis
	Probably A Lot More Than You Thought.... Our IT team is smarter than the rest of us regular folks around here. After a recent planning session we had here at SnailWorks World HQ, our VP of Information Technology, Chip Birckhead, sent us this document... Continue Reading 🠢
Multi-Channel Just Got Channel-ier!
June 30, 2015   Dave Lewis
	Tying IP Targeting Into Your Campaign It’s not often that a whole new channel gets introduced to direct marketing, but that’s what we’ve got with IP Targeting. It’s a relatively simple concept that really does open up a new way to reach prospects,... Continue Reading 🠢
One Channel at a Time
May 28, 2015   Dave Lewis
	We put on our multi-channel just like you do. Our recent webinar on how to sell multi-channel services was a huge hit. We had more sign ups, more attendees, and more post-webinar inquiries than any of our other webinars – by far. Obviously, figuring... Continue Reading 🠢
The Future of Mail
May 28, 2015   Dave Lewis
	Are you in position for it?  One of the highlights from last week’s National Postal Forum was the keynote presentation by Megan Brennan, the new Postmaster General. The PMG keynote is often a laundry list of new Postal programs, but Brennan aimed a... Continue Reading 🠢
Is a Webinar a Channel?
April 27, 2015   Dave Lewis
	Webinars work for us, so we’ll call it one. A webinar is one of those neither fish-nor-fowl kind of things that exists in the realm of marketing. We’re all about marketing here at SnailWorks, and we try to share our greatest successes with our users... Continue Reading 🠢
Detailed Response Rate Information
April 27, 2015   Dave Lewis
	Just kidding.  No one shares – or even really knows – their response rates. We recently attended a webinar held by the Direct Marketing Association – DMA Response Rate Report 2015. It was, not surprisingly, their best attended webinar of the year.... Continue Reading 🠢
Text and the Mail
March 24, 2015   Dave Lewis
	The kids love this stuff… Right? I’m a bit of a curmudgeon when it comes to texting. “The kids love it,” our staff implored. “The kids love vampires, zombies and Justin Bieber, too, and I’m not including them in my marketing,” was my, well, curmudgeonly... Continue Reading 🠢
Log-In?! You Don’t Need No Stinkin’ Log-In!
March 24, 2015   Dave Lewis
	Make mail tracking embarrassingly easy for your clients Here’s a tip for the mail service provider (MSP) world. Deepen your relationship with your customers by tracking their mail, and make sure they know it by sending them tracking reports... Continue Reading 🠢
Why Mail Won't Die
March 10, 2015   Dave Lewis
	...and how to keep your mail alive... Back in 2009, marketers were asked what marketing channel’s budget they would cut to fund increased interactive marketing. The top three channels on this unfortunate list were, in this order: Direct mail, newspapers,... Continue Reading 🠢