The Truth About Tracking Flats. It’s Probably Not as Bad as You Think.
May 24, 2022   Dave Lewis
	Flat-size mail has been the Achilles heel of mail tracking since the days of the PLANET code, late in the last century.  The problem was really very simple:  Letter-size mail is all sorted on automated sorting equipment – flats…not... Continue Reading 🠢
Our Look at the National Postal Forum
May 24, 2022   Dave Lewis
	We just returned from the National Postal Forum in Phoenix, Arizona.  It was the first in-person NPF since 2019 – about 3 years.  It was nice to get to see three-dimensional people again.  Some of the highlights: The Postmaster... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 23, 2022
May 23, 2022   Dave Lewis
	A LITTLE UP, A LITTLE DOWN, MOSTLY JUST FLOATING AROUND THE TOP      All in all, it was an unexciting week in delivery land.  Letters did fine, and flats were down a touch, but nothing about which to be concerned. ... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 16, 2022
May 17, 2022   Dave Lewis
	ALL CATEGORIES REGAIN THEIR FOOTING – EXCEPT ONE      The Postal Service sent out a press release last week, sharing the April was their best on-time performance month to date in FY 2022.  It was a great month for... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 9, 2022
May 9, 2022   Dave Lewis
	A DOWNWARD CREEP FOR THREE WEEKS IN A ROW      We can’t quite seem to get spring off the ground here in the Mid-Atlantic, and we can’t quite get postal performance level.  Service performance for letters,... Continue Reading 🠢
7 Direct Mail Trends and Practices for 2022
May 6, 2022   Karen Bartram
	Did you know that direct mail is still the best way to get a response from your audience? In 2020, direct mail generated 4.4% more responses than emails, and 30% of millennials agreed that direct mailers are more likely to get them to take a specific... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – May 2, 2022
May 2, 2022   Dave Lewis
	ALL SYSTEMS NOMINAL      Pardon my NASA speak there.  It just means that all systems appear to be operating as expected – as  expected.  All that said, for the week beginning April 18, 2022, First-Class... Continue Reading 🠢