Welcome To SnailWorks

About Us

Led by an executive team with decades of experience with direct mail marketing, SnailWorks is the leading provider of cutting-edge mail tracking services, Informed Delivery ® advertising, political mail tracking and digital marketing support. Our web-based campaign creation portal gives our partners the ability to coordinate and deploy direct marketing campaigns with unmatched ease and accuracy. We make certain your clients hail you as the hero, while you make them look good to their customers.

Dave Lokos | CEO

Dave is an expert in database management and systems design, having been the principal architect of a number of award-winning data management systems used by companies across the country and around the world. These include QueryPro, an online database management tool; TrackMyMail.com, now a Pitney Bowes product; and the SnailWorks multi-channel and mail tracking platform.

In addition to his information technology roles, Dave provides vision and leadership for SnailWorks. When he's not managing the business, Dave is usually coaching or managing one or more of his six kids' athletic teams—which leaves little time for anything else!

Dave Lewis | President

Dave Lewis provides SnailWorks’ day-to-day leadership. He is well known in the mailing industry as an expert in all things Postal, particularly when it comes to their Informed products. Dave has been in the mail tracking business since 1999 – SnailWorks is the second mail tracking company he has helped to create. Dave has played an important role in shaping the mail tracking segment of the mailing industry.

Dave is frequently invited to speak at industry events, has served on the Boards of multiple industry associations, and is active in MTAC – the Postmaster General’s Mailers Technical Advisory Committee. He has served as industry co-chair of MTAC User Group 4 on Mail Visibility. Dave is a graduate of the University of Maryland. When he isn’t mailing and marketing stuff, Dave enjoys buying (and even occasionally playing) guitars and traveling.

Chip Birckhead | Chief Technology Officer

Chip has over 25 years of experience in commercial software development. In 2006, he led the development of TrackMyMail’s Precision Track™ Intelligent Mail tracking solution, which was later acquired by Pitney Bowes, Inc. In 2012, Chip returned to lead the development of the SnailWorks™ Coordinated Direct Marketing Platform. In addition, Chip has held senior positions in companies such as CSX, Black & Decker, Manugistics, and Harland Clarke.

Chip holds a B.S in Computer Science from Towson University and an MBA from Loyola University of Baltimore.

Karen Bartram | Director of Client Relations

Karen is a seasoned professional in direct marketing, with more than 35 years experience in a variety of roles, including sales, production management, and client relations. She entered the industry as a production coordinator for a credit marketing agency, working with banks and department stores, and has since worked with publishers, associations, non-profits, and Fortune 500 firms to help them meet their marketing and mailing objectives.

When not busy equipping clients with the knowledge and tools to effectively integrate their direct marketing programs, Karen can be found either scrapbooking or working with children and youth in faith formation activities.

Dave Herring | Operations Manager

Dave joined SnailWorks in the fall of 2020 as Manager of Operations. With more than 27 years of Direct Mail experience in many facets of the industry, Dave has lead teams in Laser Operations, Data Processing, Production Management, Pre-Press, and Customer Service. Dave is a Northern Virginia native and is passionate and dedicated to customer satisfaction!

When not helping his SnailWorks clients, Dave enjoys spending time with his family including his two teenage children. Dave’s other passions include ultra trail running, coaching runners, and everything sports.

Steve Hertz | Director of Sales

Steve brings to SnailWorks a unique understanding of data, mail, and digital channel engagement for clients seeking creative solutions and best practices. He began his direct response career at Chapman Direct and spent the next two decades leading the sales team at Antares Information Technologies, where he infused his understanding of data management with the production of mail.

He went on to work with Pitney Bowes as the Director of Marketing and Strategy for TrackMyMail, where his team produced double-digit sales growth during his tenure. Steve developed a passion for using mail tracking data to create actionable marketing through the coordination of mail and online channels, which led him to join the SnailWorks team.

Lisa Bowes | Director of Postal Affairs and Product Insights

Lisa has more than 30 years of industry experience in a variety of different management and executive positions. She is active on multiple MTAC user and work groups and has served as industry chair for the mail visibility, address quality, and ACS best practices.

Lisa’s career began with a bet with her father, a career employee at RR Donnelley Lakeside Press, involving a summer job as a material handler in the RRD bindery in Old Saybrook, CT. Lisa won the bet, making it through the (non-air-conditioned) summer of physical labor and went on to complete a 5-year apprentice program as a Bindery Stitcher.

When Lisa is not busy tracking your mail, you can find her volunteering at the visitor’s center in Myrtle Beach, SC and pursuing her passions of history and genealogical research.

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