US MAIL TRAFFIC REPORT – MARCH 27, 2023 |
March 27, 2023 Dave Lewis |
FLAT MAIL SERVICE RECOVERS FOR A WEEK
It was nice to scan along the top line of last week’s traffic report and not see a glaring performance issue with First-Class flats. 89.6% were delivered on time, which is a lot better than the previous...
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An Exciting Year Ahead for Informed Delivery |
March 23, 2023 Dave Lewis |
I don’t often get excited about postal products…OK, I always get excited about new USPS products, but the plans for Informed Delivery are just plain exciting! Here are a few highlights announced by USPS:
Business to business Informed...
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Greetings, Humans. Artificial Intelligence and Direct Marketing |
March 23, 2023 Dave Lewis |
I love playing with new things, and there are few things newer than ChatGPT. In case you’re not familiar with it, I asked ChatGPT to describe itself in 50 words or less:
ChatGPT is a large language model trained by Open AI that can generate...
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US MAIL TRAFFIC REPORT – MARCH 20, 2023 |
March 20, 2023 Dave Lewis |
PERFORMANCE SHOWS SOME IMPROVEMENT BUT REMAINS WORSE THAN LAST YEAR
Mail service performance rose a bit from the depths we saw last week, but remains well below average. First-Class letters were delivered on time 88.6% of the time, down from...
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US MAIL TRAFFIC REPORT – March 13, 2023 |
March 13, 2023 Dave Lewis |
FLATS PERFORMANCE CONTINUES TO DECLINE
Mail service performance continued to worsen last week to a point far worse than we have measured since we began tracking performance nearly two years ago. Only 38.3% of First-Class flats were delivered...
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US MAIL TRAFFIC REPORT – March 6, 2023 |
March 6, 2023 Dave Lewis |
THE POSTAL SERVICE HAS A FLATS PROBLEM
There’s just no way around it – the Postal Service has a serious and worsening problem delivering flat-size mail on time. Last week just 70.7% of First-Class flats were delivered on time. ...
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LETTERS DO MUCH BETTER. FLATS, NOT SO MUCH |
February 27, 2023 Dave Lewis |
LETTERS DO MUCH BETTER. FLATS, NOT SO MUCH
First-Class Letters had one of their best weeks in months, with 94% delivered on time. Marketing Mail letters did OK, too, with 97.4% delivered on time. Given lousy weather in the Upper Midwest...
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Getting the Most Out of Mail Tracking |
February 22, 2023 Dave Lewis |
Of course, you know how to track a mailing – you have SnailWorks do it for you! I just want to touch on some best practices to get the most bang from your mail tracking buck, as it were.
Track Every Piece of Mail Every Time
OK, a little...
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The Pieces of a Mail-Based Multi-Channel Campaign |
February 22, 2023 Dave Lewis |
As implied by the name, a multi-channel campaign has multiple components. Creating, deploying, coordinating, and measuring all of those pieces is the essence of multi-channel marketing. One party does not generally do all of them.
Of course,...
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US MAIL TRAFFIC REPORT - FEBRUARY 20, 2023 |
February 21, 2023 Dave Lewis |
SERVICE PERFORMANCE REMAINS IN ITS WINTER DOLDRUMS
It may have been the worst week we’ve seen for First-Class letters in more than a year, depending on how you count. At its most basic, only 82.5% of First-Class Letters were delivered on...
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