Informed This, Informed That
March 30, 2016   Karen Bartram
USPS gets all digital at National Postal Forum The National Postal Forum wrapped up in Nashville last week, and it was one of the best attended in quite a while – with more than 4,000 attendees. The big theme this year was the Postal Service’s Digital...

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Whoa! I Didn’t Know I Could DO That!
March 30, 2016   Karen Bartram
OK, I knew, but I bet you didn’t know these 8 uses for mail tracking! I just don’t get it some days. I show a mail service provider SnailWorks Mail Tracking and they love it.  They go nuts.  But then…well, they can get it free from their commingler…or...

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SnailWorks On The Road!
February 29, 2016   Karen Bartram
We’re getting ready for the National Postal Forum in March – plan on stopping by!  Need an exhibit hall pass? Drop us a line! March 20 - 23 – National Postal Forum, Nashville, TN  www.NPF.org Dave Lewis will be speaking at the NPF on Sunday, March...

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How Your Landing Pages Can Be Better
February 29, 2016   Karen Bartram
It will cost you about an hour of your time We create a lot of landing pages at SnailWorks – it’s kind of what we do.  And, we see that a lot of them could be better.  We’re out to fix that.  Join us on March 3 for our newest FREE webinar – Landing Pages:...

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Hey Kids! Let’s Do Some Marketing
February 29, 2016   Karen Bartram
Something more important than exigent rates. We’re kind of postal nerdy around here, but even we are getting bored with waiting to see if rates are going to drop 4.3% in April. We are confident that no company is going to have a triumphant year because...

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Landing Pages – The SnailWorks Webinar
January 28, 2016   Karen Bartram
SnailWorks’ unique perspective There may be no single part of a multi-channel campaign more important than the landing page. The landing page is really the heart of your campaign. That’s where your prospects go to respond.  That was the whole point of...

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Built In vs. Better
January 28, 2016   Karen Bartram
Why you should go with better We are relieved not to be in the postal software business.  Can you imagine having to be the guy that takes all of the changes the Postal Service has dished out in the last few years and turn them into functioning software?...

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A Look Ahead to 2016
December 30, 2015   Karen Bartram
A Look Ahead to 2016 What’s cooking at USPS As the year comes to a close, we thought we’d take a look ahead at the coming year, and see what the Postal Service has up its sleeve. No speculation on exigent rate rollbacks or anything like that here –...

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Happy Holidays!
December 23, 2015   Karen Bartram
From all of us here at team snail, Happy Holidays! We hope you can take a break from all of your direct marketing!


How to Optimize and Measure Your Direct Response Channels
November 30, 2015   Karen Bartram
How Many Ways Can You Say “Yes”? Well, we can think of at least four – and track them for you OK, now that we’ve talked about responsive design, let’s just talk about response.  Not how we can make it better – we’re always talking about THAT – but,...

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