Landing Pages – The SnailWorks Webinar
January 28, 2016   Karen Bartram

SnailWorks’ unique perspective

There may be no single part of a multi-channel campaign more important than the landing page. The landing page is really the heart of your campaign. That’s where your prospects go to respond.  That was the whole point of your campaign – to get them to your landing page. At SnailWorks, we help out clients develop and deploy web landing pages every day. We know the mechanics of creating a successful landing page, as well as the nuts and bolts of how to get it done. On February 25 we’ll share some of the things we’ve learned in our free webinar:  Landing Pages: The Heart of Your Campaign. We’ve done a lot of webinars, but we are particularly excited about this one. This is what we’ll cover:
  • Why a landing page? How landing pages fit in your campaign;
  • Choosing and maintaining a domain;
    • Secure vs. umm…insecure;
    • Maintaining and supporting your domain;
  • How to create a landing page;
    • Creating artwork;
    • Variable design elements;
    • Digital assets;
    • HTML and other initials you should know;
  • Responsive design. Thinking about how your page will look on a variety of devices;
  • Optimizing your landing page.
    • Designing for high conversion rates;
    • Adding social response channels;
  • Other landing page details you should know:
    • Nursing pages;
    • Adding cookies;
    • Remarketing;
    • Tracking response.
This stands to be the most valuable hour you'll spend this year! Like all of our webinars, you will come away from this one with the knowledge you need to build a better landing page for your next campaign – or your first landing page. We promise a lively presentation spiced with many illustrations and lots of fast talking! The webinar will be presented by Dave Lewis, the president of SnailWorks – a recognized expert in multi-channel marketing. The webinar is on Thursday, February 25, 2016 at 2:00 est. Don’t miss it! Be an early-bird: Sign up today!

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