SnailWorks Webinar – Taking Direct Mail Digital
March 23, 2018   Dave Lewis
	Direct Mail still matters – maybe more than ever! On Thursday, April 4, SnailWorks presents a free webinar – Taking Direct Mail Digital - Direct Mail still matters – maybe more than ever! Direct mail remains a key component of many marketing campaigns.... Continue Reading 🠢
Response Measurement, Attribution, and Direct2Digital
March 23, 2018   Dave Lewis
	Get credit for all that great stuff you do! Well, that’s not a fun title, is it?  But it’s an important concept when you tie your direct mail and digital marketing together, so we’ll forgo fun for a few paragraphs and discuss how... Continue Reading 🠢
Amplify Your Direct Mail
February 27, 2018   Dave Lewis
	Beginning in April, look for our enhanced Multi-Channel products - Direct2Digital™. SnailWorks pioneered coordinated multi-channel direct marketing – boosting response rates by tying direct mail marketing and delivery to online channels. With Direct2Digital™... Continue Reading 🠢
Leveraging the new capabilities of Informed Visibility®
February 27, 2018   Dave Lewis
	Beginning in March, SnailWorks Mail Tracking becomes Visibility+™, incorporating the advanced new capabilities provided by the Postal Service’s Informed Visibility®. With its new Informed Visibility (IV) platform, the Postal Service has greatly enhanced... Continue Reading 🠢
Soon You Can Track Your Preprinted BRE’s!
January 16, 2018   Dave Lewis
	This is more exciting than you think Sometimes the Postal Service really does surprise us – in a good way. We were sitting through an MTAC call about the next software update for Informed Visibility.  Whee… “…and so this will simplify the bulk updating... Continue Reading 🠢
Why a Campaign?
January 16, 2018   Dave Lewis
	The ROI of Coordination Everybody’s “multi-channel,” right?  They’re all doing emails, have web sites, social media, 800 numbers, and…I could go on and on.  There are plenty of channels, and most people are using at least a few.  So, if you already have... Continue Reading 🠢
Not Every GURL Needs PURLs
December 4, 2017   Dave Lewis
	We all just want to be sure everyone knows what we offer. First, a three-sentence education on URLs: An URL is a web address – snailworks.com A GURL (General or Guest URL) is a URL specific to a landing page – MailMeetsTheWeb.com A PURL (Personalized... Continue Reading 🠢
Getting Deeper into the Weeds of Informed Visibility – Part 2
December 4, 2017   Dave Lewis
	In our last look at Informed Visibility (Click here if you missed it) we talked about individual piece scan data – piece scans, logical events and assumed events.  This all adds up to enhanced piece level data delivered from a groovy new data platform... Continue Reading 🠢
Getting Into the Weeds on Informed Visibility - Part 1
October 27, 2017   Dave Lewis
	November 30 is fast approaching, and this is kind of a Big Deal date in the world of mail tracking.  That is the day the IMb Tracing system will be turned off, and all mail tracking data will flow through the Informed Visibility (IV) platform.  This is... Continue Reading 🠢
Dave Lewis Appointed to MTAC User Group Leadership Role
October 27, 2017   Dave Lewis
	Dave Lewis, President of SnailWorks, was recently appointed the Industry Co-Chair of MTAC User Group 4 – Informed Visibility. The Postmaster General''s Mailers'' Technical Advisory Committee (MTAC) is a venue for the United States Postal Service (Postal... Continue Reading 🠢