Amplify Your Direct Mail
February 27, 2018   Dave Lewis

Beginning in April, look for our enhanced Multi-Channel products - Direct2Digital™. SnailWorks pioneered coordinated multi-channel direct marketing – boosting response rates by tying direct mail marketing and delivery to online channels. With Direct2Digital™ we broaden our offerings, making coordinated direct marketing easier and more effective.  We are also adding a product specifically designed around the Postal Service’s new offering, Informed Delivery®. Direct2Digital starts off with three levels of service: Informed Delivery lets consumers see what will be in their mailbox today – before it is delivered. Direct2Digital ID helps you build campaigns around the capability, building anticipation for your mail piece.
  • Mail tracking;
  • Placement of Informed Delivery ads;
  • Unique URL for ad tracking;
  • Detailed response tracking;
  • Daily reporting.
A streamlined version of Direct2Digital ideally suited for enhancing basic direct mail campaigns.
  • Mail tracking;
  • Informed Delivery campaign;
  • Detailed response tracking;
  • PURL’s or custom domain;
  • Comprehensive response dashboard;
  • Retargeting;
  • Daily reporting.
Our most robust selection of services – the best choice for direct mail campaigns incorporating multiple digital channels and extended response windows.
  • Total campaign planning and coordination;
  • Mail tracking;
  • Informed Delivery campaign;
  • Triggered email;
  • Social media integration;
  • PURLs;
  • Custom web landing pages;
  • Comprehensive results dashboard;
  • Retargeting and IP targeting;
  • Daily reporting.
Watch for these exciting new services in the next couple of months. We’ve seen the future at SnailWorks, and it looks like it’s us!

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