SnailWorks Webinar – Taking Direct Mail Digital
March 23, 2018   Dave Lewis

Direct Mail still matters – maybe more than ever! On Thursday, April 4, SnailWorks presents a free webinar – Taking Direct Mail Digital - Direct Mail still matters – maybe more than ever! Direct mail remains a key component of many marketing campaigns.  Its targetability, high credibility, and tactile qualities help maintain its place as a unique, powerful channel. In this webinar, we will discuss the value of the mail – the circumstances for which it is ideally suited, and the tools and techniques for coordinating your direct mail with your online channels. Among the topics we will cover:

• Direct mail and its unique value proposition
• Understanding the mechanics of mail, and how it can coordinate with other channels;
• Innovative tools from USPS that build a digital edge into direct mail;
• Coordinating mail with online channels through triggering:
  • Email;
  • Telemarketing;
  • Retargeting
  • IP Targeting.
• Coordinating the brand across channels;
• Attribution – identifying and crediting appropriate channels.

This will be a practical presentation with next steps presented, and examples of successful campaigns. Register today for this FREE webinar by clicking here.

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