Election Mail – A New Opportunity for Mail Service Providers
November 30, 2022   Dave Lewis
It’s hard to get excited about anything happening in Congress these days, but there is a bill moving through right now that should have mailers excited:  H.R. 1307, the Vote by Mail Tracking Act.  Obviously, a bill with “Mail Tracking”...

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Enhancing Your Services for 2023
November 30, 2022   Dave Lewis
With the 2022 election in the rear-view mirror (mostly), and year-end projects wrapping up, it is time to begin thinking about 2023.  Here are some thoughts on how mail service providers can look to add value for their customers and profits for the...

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US MAIL TRAFFIC REPORT – NOVEMBER 28, 2022
November 28, 2022   Dave Lewis
YUCK WITH ASTERISKS - A ROUGH WEEK FOR FLATS Thanksgiving week is a weird one.  There is one holiday and one sort-of holiday.  That’s one asterisk.  We also had a very small sample of First-Class flats – only about 27,000...

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US MAIL TRAFFIC REPORT – NOVEMBER 14, 2022
November 14, 2022   Dave Lewis
FIRST-CLASS MAIL MAKES SOME SLIGHT GAINS, STILL LOW ON TIME PERFORMANCE First-Class letters ticked up some percentage points, with flats at a high, as the final election mail pushes through the system.  These numbers, especially for letters, are...

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US MAIL TRAFFIC REPORT – NOVEMBER 7, 2022
November 8, 2022   Dave Lewis
FIRST-CLASS MAIL CONTINUES TO STRUGGLE – FIRST-CLASS LETTERS NEAR 52-WEEK LOW FOR ON-TIME PERFORMANCE In the week preceding the election, only 84.7% of First-Class letters were delivered on time, the worst performance since Christmas last year. ...

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US MAIL TRAFFIC REPORT – OCTOBER 31, 2022
October 31, 2022   Dave Lewis
FIRST-CLASS MAIL STAYS BELOW AVERAGE.  SHOWS DRAMATIC DECLINE VS OCOTBER 2021 Fortunately, service did not deteriorate this week with on-time percentages off a little bit for First-Class Flats, a bit better for First-Class letters, and for Marketing...

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Understanding Why Some Pieces in Your Mailing Weren’t “Delivered”
October 24, 2022   Dave Lewis
So few things in life are 100% - including mail pieces tracked.   Mail tracking jobs showing a scan rate of 100% are a rare sight.  A letter-size mailing with a very clean list and quality barcodes may well show more than 99% of the pieces...

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Navigating SnailWorks – Our Most Popular Reports
October 24, 2022   Dave Lewis
The SnailWorks system is very easy to navigate, but you can dig down into overwhelming detail if you are so inclined.  That is the beauty of the system – it fits a variety of needs.  It’s easy but powerful.  How you choose to...

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US MAIL TRAFFIC REPORT – OCTOBER 24, 2022
October 24, 2022   Dave Lewis
SERVICE SLOWS IN EVERY CATEGORY, PARTICULARLY IN FIRST-CLASS MAIL With hurricane Ian safely departed from our shores, Postal performance continued to decline last week.  First-Class letters were delivered on time only 88% of the time.  Performance...

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The Importance of Integrated Media in Direct Mail Campaigns
October 21, 2022   Karen Bartram
When you think of snail mail, the term “high-tech” probably isn’t the first thing that comes to mind. Direct mail marketing is a traditional method that is more appropriately associated with printers and mailboxes than technology. But...

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