Informed Delivery – What to Expect in 2020
January 22, 2020   Dave Lewis
	Informed Delivery really came into its own in 2019, with millions of consumers signing up to receive ID emails, and thousands of campaigns created by mailers.  Finally, the Informed Delivery promotion in the fall of 2019 saved mailers millions of postage... Continue Reading 🠢
Measuring Informed Delivery® Results – What is a Click Worth?
November 20, 2019   Dave Lewis
	Early results are now rolling in for the Informed Delivery promotion and our customers who participated are pretty pleased so far.  It’s always a little difficult to measure all of the effects of an ID campaign mid-stream, but there are enough stats to... Continue Reading 🠢
Getting Your Share of Political Mail with Mail Tracking
November 20, 2019   Dave Lewis
	Like it or not, another election year is upon us, and you can expect the mail to play a big role, both in persuading voters and actually administering elections with absentee ballots and vote-by-mail.  During both primary season and especially in the... Continue Reading 🠢
Putting Informed Delivery Data to Work
October 24, 2019   Dave Lewis
	I thought I knew all of the reasons Informed Delivery is great (and I do think it’s pretty great).  It turns out I may have missed the biggest one. The universally accepted benefits of Informed Delivery: Improved response through anticipating the mail; An... Continue Reading 🠢
Educating the World on Informed This and Informed That…
October 24, 2019   Dave Lewis
	We spend a lot of our time and energy on the simple task of teaching folks about the “Informed” services at USPS:  Informed Delivery® and Informed Visibility®.  We have spoken at no less than 50 events, held webinars, written white papers, hosted a users’... Continue Reading 🠢
Live Reporting from Promotion Land – Getting Your Two Percent
September 6, 2019   Dave Lewis
	The USPS Informed Delivery Promotion is now live, and we had clients saving postage on Day 1!  Now with a little experience under our belts, we can help you participate, too.  It’s not that hard…but it’s not that easy, either.  Here’s what to look out... Continue Reading 🠢
How Much Profit Did You Add from Mail Tracking Last Month?
September 6, 2019   Dave Lewis
	Successful mail service providers know that it is not easy to make a margin on services these days.  Making a profit on just print and mail production in this highly competitive industry is tough.  So, what resourceful service providers (defined as those... Continue Reading 🠢
Informed Delivery and the ID Promotion – Trainwreck?  Nah.
July 22, 2019   Dave Lewis
	As the USPS Informed Delivery promotion approaches, we thought it might be a good idea to clear the air on what is working, what isn’t working, and the general health of the Informed Delivery (ID) program.  There seems to be a lot of alarm and rumors... Continue Reading 🠢
We Can Turn on a Dime, but Please Be on Time!
July 22, 2019   Dave Lewis
	One of the big challenges of the upcoming Informed Delivery promotion is going to be timing.  We’ll need to get every campaign approved by USPS BEFORE it mails, and this will take time.  The Postal Service says it “typically” takes four business days,... Continue Reading 🠢
Final Rules Released for Informed Delivery Promotion
June 27, 2019   Dave Lewis
	We read 25 pages so you don’t have to… “Psst!  Hey, buddy!  You want 2% off you postage this fall?  Here’s what you gotta do…” With little fanfare, the Postal Service released its rules for the 2019 Informed Delivery Promotion.  There are certainly... Continue Reading 🠢