The Importance of Integrated Media in Direct Mail Campaigns
October 21, 2022   Karen Bartram
	When you think of snail mail, the term “high-tech” probably isn’t the first thing that comes to mind. Direct mail marketing is a traditional method that is more appropriately associated with printers and mailboxes than technology. But... Continue Reading 🠢
US MAIL TRAFFIC REPORT – OCTOBER 17, 2022
October 17, 2022   Dave Lewis
	LINGERING EFFECTS OF IAN CONTINUE TO IMPACT SERVICE PERFORMANCE On-time deliveries dropped precipitously for First-Class letters and flats, possibly continuing to show effects from Hurricane Ian, that ravaged southwest Florida and impacted much of... Continue Reading 🠢
US MAIL TRAFFIC REPORT – OCTOBER 10, 2022
October 10, 2022   Dave Lewis
	DELIVERY LARGELY RETURNS TO NORMAL With exception of a few specific ZIP Codes most impacted by Hurricane Ian, delivery performance pretty much returned to the mean.  Marketing Mail delivery has been suspended for these offices: Office Name                                  ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – OCTOBER 3, 2022
October 3, 2022   Dave Lewis
	HURRICANE IAN EFFECTS DRAG DOWN AVERAGES A BIT Our hearts go out to the people in Southwest Florida as they work to recover from Ian.  Florida mail issues brought down on-time averages in the Southern area, and to a lesser extent Atlantic. ... Continue Reading 🠢
When Should You Mail?  Interpreting Delivery Analytics
September 26, 2022   Dave Lewis
	SnailWorks compiles a ton of delivery analytics as a result of tracking millions of pieces of mail a day for our hundreds of clients.  We use this compiled data to create the US Mail Traffic Report that we post every Monday on Linked In.  That... Continue Reading 🠢
A New Postal Network and Your Mail
September 26, 2022   Dave Lewis
	If you think changing a tire on a moving bus is tough, try doing it with a blindfold on.  This is kind of what the Postal Service is doing with their network right now.  The blindfolds are actually on the industry and postal employees. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT – SEPTEMBER 26, 2022
September 26, 2022   Dave Lewis
	GREAT WEEK AT THE RIGHT TIME!  SHAKE YOUR CARRIER’S HAND – OR BUMP ELBOWS, BETTER STILL It’s nice to see a great performance week at such an important time – it’s mailing season! We have seen weekly scan volume –... Continue Reading 🠢
US MAIL TRAFFIC REPORT – SEPTEMBER 19, 2022
September 19, 2022   Dave Lewis
	MOSTLY A LITTLE SLOWER – VOLUME UP A LITTLE Ho, hum.  Another unexciting delivery week.  Flats continue to do OK, letters disappoint a little.  First-Class letters have shown a downward trend compared to the annual averages, but... Continue Reading 🠢
US MAIL TRAFFIC REPORT – SEPTEMBER 12, 2022
September 12, 2022   Dave Lewis
	MEDIUM SLOW ON A HOLIDAY WEEK – BEFORE A RAIL STRIKE? We keep a little pile of salt grains nearby in case we need to take one with a week’s report.  We also suggest that you take this week’s report with a grain of salt because... Continue Reading 🠢
US MAIL TRAFFIC REPORT – SEPTEMBER 5, 2022
September 6, 2022   Dave Lewis
	A LITTLE SLOWER IN MOST CATEGORIES  No mail delivery on Monday, but there was plenty last week.  Nothing dramatic in any category, but First-Class just looked the littlest bit slower.  Our concern is that mail volume we have observed... Continue Reading 🠢