US MAIL TRAFFIC REPORT – SEPTEMBER 19, 2022
September 19, 2022   Dave Lewis
MOSTLY A LITTLE SLOWER – VOLUME UP A LITTLE Ho, hum.  Another unexciting delivery week.  Flats continue to do OK, letters disappoint a little.  First-Class letters have shown a downward trend compared to the annual averages, but...

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US MAIL TRAFFIC REPORT – SEPTEMBER 12, 2022
September 12, 2022   Dave Lewis
MEDIUM SLOW ON A HOLIDAY WEEK – BEFORE A RAIL STRIKE? We keep a little pile of salt grains nearby in case we need to take one with a week’s report.  We also suggest that you take this week’s report with a grain of salt because...

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US MAIL TRAFFIC REPORT – SEPTEMBER 5, 2022
September 6, 2022   Dave Lewis
A LITTLE SLOWER IN MOST CATEGORIES  No mail delivery on Monday, but there was plenty last week.  Nothing dramatic in any category, but First-Class just looked the littlest bit slower.  Our concern is that mail volume we have observed...

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US MAIL TRAFFIC REPORT – AUGUST 29, 2022
August 29, 2022   Dave Lewis
FLATS LOOK PRETTY GOOD.  LETTERS?  MEH. Summer continues to roll on, as summers will do.  No dramatic changes, except delivery continues to be a little slower than earlier in the summer.  Let’s hope this trend doesn’t...

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They’re Back! The Reemergence of QR Codes
August 22, 2022   Dave Lewis
The QR code never really got the respect it deserves.  A few years ago, it had poor public recognition, consumers needed a special app to scan it and it was, to be brutally honest, ugly.  In the last couple of years, though, there have been...

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A Short Course on STIDs
August 22, 2022   Dave Lewis
What makes the Intelligent Mail barcode (IMb) so intelligent?  It is the Service Type ID (STID), the three digits that bring an IMb to life.  The other elements of the IMb are just identifiers – the STID makes the barcode DO something....

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WEEKLY US MAIL TRAFFIC REPORT – AUGUST 22, 2022
August 22, 2022   Dave Lewis
Area results are more interesting than National We’re still sifting through the data on last week – we’re still getting accustomed to Postal Area data Nationally, it was a solid week.  Nothing too exciting, which is how we...

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WEEKLY US MAIL TRAFFIC REPORT – AUGUST 15, 2022
August 15, 2022   Dave Lewis
NOW WITH AREA DETAILS! We’re easily excited at the SnailWorks Mail Traffic Center, but this week we have added delivery stats by the new Postal Areas, and we can hardly sit still.  Nationally there was not much to shout about –...

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Mailhouse Must-Haves for Direct Mail Marketing
August 11, 2022   Karen Bartram
Wondering if you’re getting the best bang for your buck at your current mailhouse? Well, you should be. Choosing the right mailhouse can make a huge difference in how successful your direct mail campaign is. And while most will offer quality services...

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WEEKLY US MAIL TRAFFIC REPORT – AUGUST 8, 2022
August 8, 2022   Dave Lewis
AN EYE-OPENING 2021 VS 2022!         The slide rules and abaci have been flying in the analytics department this week!  Since we started using our new format at the beginning of July, it seemed a great time...

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