Amplify Your Direct Mail |
February 27, 2018 Dave Lewis |
Beginning in April, look for our enhanced Multi-Channel products - Direct2Digital™.
SnailWorks pioneered coordinated multi-channel direct marketing – boosting response rates by tying direct mail marketing and delivery to online channels. With Direct2Digital™...
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Leveraging the new capabilities of Informed Visibility® |
February 27, 2018 Dave Lewis |
Beginning in March, SnailWorks Mail Tracking becomes Visibility+™, incorporating the advanced new capabilities provided by the Postal Service’s Informed Visibility®.
With its new Informed Visibility (IV) platform, the Postal Service has greatly enhanced...
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Soon You Can Track Your Preprinted BRE’s! |
January 16, 2018 Dave Lewis |
This is more exciting than you think
Sometimes the Postal Service really does surprise us – in a good way.
We were sitting through an MTAC call about the next software update for Informed Visibility. Whee… “…and so this will simplify the bulk updating...
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Why a Campaign? |
January 16, 2018 Dave Lewis |
The ROI of Coordination
Everybody’s “multi-channel,” right? They’re all doing emails, have web sites, social media, 800 numbers, and…I could go on and on. There are plenty of channels, and most people are using at least a few. So, if you already have...
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Not Every GURL Needs PURLs |
December 4, 2017 Dave Lewis |
We all just want to be sure everyone knows what we offer.
First, a three-sentence education on URLs:
An URL is a web address – snailworks.com
A GURL (General or Guest URL) is a URL specific to a landing page – MailMeetsTheWeb.com
A PURL (Personalized...
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Getting Deeper into the Weeds of Informed Visibility – Part 2 |
December 4, 2017 Dave Lewis |
In our last look at Informed Visibility (Click here if you missed it) we talked about individual piece scan data – piece scans, logical events and assumed events. This all adds up to enhanced piece level data delivered from a groovy new data platform...
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Getting Into the Weeds on Informed Visibility - Part 1 |
October 27, 2017 Dave Lewis |
November 30 is fast approaching, and this is kind of a Big Deal date in the world of mail tracking. That is the day the IMb Tracing system will be turned off, and all mail tracking data will flow through the Informed Visibility (IV) platform. This is...
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Dave Lewis Appointed to MTAC User Group Leadership Role |
October 27, 2017 Dave Lewis |
Dave Lewis, President of SnailWorks, was recently appointed the Industry Co-Chair of MTAC User Group 4 – Informed Visibility.
The Postmaster General''s Mailers'' Technical Advisory Committee (MTAC) is a venue for the United States Postal Service (Postal...
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SnailWorks Introduces Direct2Digital ID™ |
October 4, 2017 Dave Lewis |
Campaign Coordination for Informed Delivery®
Informed Delivery may be the most important innovation released by the Postal Service in decades. If gives consumers the ability to see their mail in their email before it arrives, and it gives marketers...
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Building Your Own Multi-Channel Campaign – For You! |
October 4, 2017 Dave Lewis |
A Step-By-Step Webinar on Selling Multi-Channel - Register Now - FREE
Set your mobile device for Wednesday, October 18, at 2:30 p.m. Eastern Time. We’ll be showing you how to build your business. Best of all, we’ll be showing you how to do it with...
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