A Tale of Two Campaigns
January 31, 2017   Dave Lewis
	Sometimes late at night if I can’t sleep, I’ll sit around in my bathrobe with a cup of hot cocoa and compare marketing campaign results.  OK, this may make me unusual – everyone has their own hobbies – but I do see interesting things from time to time.... Continue Reading 🠢
View By, Well, Pretty Much Anything
January 31, 2017   Dave Lewis
	It’s tough to get all excited about something called a “User-Defined Field,” (UDF) but at SnailWorks we think they’re pretty fabulous – and so do some of our most sophisticated mail tracking clients.    When you are looking at mail tracking reports,... Continue Reading 🠢
Do QR Codes Work?
November 29, 2016   Dave Lewis
	Prepare to be startled:  It depends. OK, you knew that, but let’s get down to some particulars.  We often hear that QR codes are passé and get little response.  Well, by that reasoning, 97% of recipients don’t respond to direct mail – if you’re lucky... Continue Reading 🠢
Well, This is Easy
November 29, 2016   Dave Lewis
	Making multi-channel too simple to refuse – and making mail better We understand how your clients feel – honest, we do.  No matter how easy it is to do something, it’s almost always easier to do nothing.  You really do want your customers to coordinate... Continue Reading 🠢
An Easy Jump Start to Multi-Channel
October 31, 2016   Karen Bartram
	Making your clients’ marketing better may be easier than you think. Our objective since day one at SnailWorks has been to make multi-channel direct marketing easy. But “easy” is a relative thing. If your client just wants you to do a mailing for them,... Continue Reading 🠢
Whatever Happened to Informed Visibility?
October 31, 2016   Karen Bartram
	Remember Informed Visibility?  It was one of the stars of the show at the National Postal Forum in March of this year.  Wasn’t it supposed to roll out in the summer? Well, yeah it was, and no, it hasn’t yet.  But just because it’s been less, umm, visible... Continue Reading 🠢
Informed Visibility Takes a Breath
September 22, 2016   Karen Bartram
	“Agile” development yields a bit to common sense Apparently migrating gigantic data platforms is a little harder than it looks.  In deploying the new Informed Visibility data platform, the Postal Service is doing just that – migrating some very large... Continue Reading 🠢
Stamps, Addresses, and Looking at Your Mail: Optional
September 22, 2016   Karen Bartram
	USPS Innovations that matter to marketers The Postal Service is certainly thinking outside of the box these days. They have rolled out or announced three new programs that we believe could have a significant impact on multi-channel marketers who build... Continue Reading 🠢
10 Unique Attributes of SnailWorks
August 29, 2016   Karen Bartram
	10 Unique Attributes of SnailWorks You knew you loved us.  Now you know why! Everyone in direct marketing is seeking to differentiate themselves from their competitors – in fact pretty much everyone in every industry is trying to differentiate themselves... Continue Reading 🠢
The Great Migration Begins
August 29, 2016   Karen Bartram
	The Great Migration Begins Please supply your own herd animal noises…   It appears that the Postal Service may be ready to begin transitioning to the Informed Visibility (IV) platform in the coming months.  Currently, all USPS mail tracking... Continue Reading 🠢