An Easy Jump Start to Multi-Channel
October 31, 2016   Karen Bartram

Making your clients’ marketing better may be easier than you think.

Our objective since day one at SnailWorks has been to make multi-channel direct marketing easy. But “easy” is a relative thing. If your client just wants you to do a mailing for them, trying to add new channels can seem daunting. Someone still needs to design a landing page, and maybe an email. As much as we love those, we get that sometimes adding anything to your client’s to-do list is a challenge. Now we offer an even easier way to help you make your clients’ marketing more responsive – allowing you to add value and margin to your services.

Near-Zero-Effort Coordinated Marketing

When we talk to clients, we consistently find that they want a better view of the results from their efforts. Small businesses particularly have a difficult time tracking their marketing efforts. This has always been a SnailWorks strength: Mailers love the SnailWorks dashboard. It’s a simple way to see results. Of course our dashboard requires a landing page to track results, and as easy as we make it, that can present a couple of challenges: •Designing a landing page is another step, and some marketers just don’t want any more steps (some MSP’s don’t really want to add a lot, either.) •Some mailers already have a web page that they want to drive prospects too. That is where they want their prospects to go. Sometimes, for events for example, they really need prospects to go to their registration page, not a third-party hosted landing page. We can meet these challenges and help your clients take advantage of the SnailWorks dashboard without needing to design a landing page: with the “invisible” landing page. An invisible landing page allows prospects to enter a PURL or a general URL, which will direct them to a SnailWorks hosted landing page that will immediately, and seamlessly, redirect them to their own page. To the prospect it is invisible, but the process allows SnailWorks to identify the response, and in the case of the PURL, possibly append details to the redirect that will allow your client to pre-populate their response page. With an invisible landing page, you can offer a whole host of multi-channel services to enhance your clients’ next mailing with almost zero additional effort – for pennies a piece. •You track their mail with IMb through SnailWorks; •You and your client choose a web domain – we have lots of options as to how you do this; •Add a PURL to the mail piece; •Send prospects to the client website; •Capture leads by name, time, and date – from the invisible landing page; Of course we always encourage a more robust approach, but this is a great way to get your clients started. From here it’s easy to add remarketing, landing pages, 800 numbers and more. Contact us to find out just how affordable and powerful this new approach to multi-channel marketing is!

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