New Political Mail Service Type IDs Coming on July 27 Seriously…not in June, not this week…we mean J
May 27, 2020   Dave Lewis
	Apparently, desperate for something non-disease-related to talk about, the Postal Service announced four new Service Type IDs to be used for political mail – letters and flats – beginning on July 27.  Want to use them before July 27?  Don’t.  OK?  Just... Continue Reading 🠢
Informed Delivery Promotion is Back for 2020
May 27, 2020   Dave Lewis
	You loved it last year, you’ll love it more this year – it’s the Informed Delivery Promotion!!  Actually, you’ll love it kind of the same because it is pretty much identical to last year’s promotion, which is not a bad thing.  If your mailing has a qualified... Continue Reading 🠢
Are You Ready to Support Vote-By-Mail?
April 30, 2020   Dave Lewis
	It seems inevitable now that voting through the mail is going to play a critical role in this year’s election.  Running an election through vote-by-mail is a very different proposition than absentee ballots.  This presents an enormous opportunity for... Continue Reading 🠢
Response Tracking with SnailWorks
April 30, 2020   Dave Lewis
	It’s not exactly new, but it’s certainly becoming very popular:  Using Informed Visibility to track direct mail response.  The concept is very simple.  You change the Intelligent Mail barcode on your BRE or RAE and it becomes trackable.  Then every morning... Continue Reading 🠢
Important News From MTAC, Coronavirus Front
March 26, 2020   Dave Lewis
	We have lots of bits of news from MTAC, and the ID and IV programs, so here they are: MTAC Goes Virtual! The generally festive MTAC meetings in Washington were replaced by a series of webinars on a variety of topics, including promotions, COVID-19 response,... Continue Reading 🠢
A Feast of Revenue and Response Opportunities
February 21, 2020   Dave Lewis
	Unlike many folks, I love to grocery shop.  No, getting a bag of potatoes or a package of paper towels is not that exciting, but what I really like is choosing meals.  These days at our local Wegman’s, and many more like it, they have premade meals ready... Continue Reading 🠢
SnailWorks on the Road
February 21, 2020   Dave Lewis
	Like Willie Nelson, the SnailWorks team is playing On the Road Again for the next couple of months.  Make sure you stop by and say “Hi!” March 12 – Supercharging Election Mail -SnailWorks (Webinar) March 17 - Greater Triad PCC – Greensboro, NC (Speaker) March... Continue Reading 🠢
SnailWorks Election Products for 2020
January 22, 2020   Dave Lewis
	With the 2020 election season really just getting into gear, we want to remind our friends and clients (often the very same folks!) about all of the products we have available to enhance your election and campaign mailing efforts.  It all falls under... Continue Reading 🠢
Informed Delivery – What to Expect in 2020
January 22, 2020   Dave Lewis
	Informed Delivery really came into its own in 2019, with millions of consumers signing up to receive ID emails, and thousands of campaigns created by mailers.  Finally, the Informed Delivery promotion in the fall of 2019 saved mailers millions of postage... Continue Reading 🠢
Measuring Informed Delivery® Results – What is a Click Worth?
November 20, 2019   Dave Lewis
	Early results are now rolling in for the Informed Delivery promotion and our customers who participated are pretty pleased so far.  It’s always a little difficult to measure all of the effects of an ID campaign mid-stream, but there are enough stats to... Continue Reading 🠢