SnailWorks Plans its First User Conference at NPF
February 21, 2019   Dave Lewis
	It’s official!  SnailWorks will be hosting its first SnailWorks Users’ Conference, “Inside the Shell,” at the National Postal Forum in Indianapolis.  Our conference will be the afternoon and evening of May 6, and will include a food and drinks co-sponsored... Continue Reading 🠢
Measuring Informed Delivery Results
January 17, 2019   Dave Lewis
	Getting at the treasure in Informed Delivery reporting With every Informed Delivery® campaign, the Postal Service shares a treasure trove of results data – details on who responded, how they responded, when they responded, and more.  They... Continue Reading 🠢
Why Some Mail Doesn’t Get Tracked
January 17, 2019   Dave Lewis
	I’m afraid it maybe you… Since the dawn of the PLANET code, we have rarely seen 100% tracking of mail.  We post the percentage on every job.  Most letter size mailing jobs will track to 96 – 99%, but never quite 100%.  There’s nothing wrong with 96%... Continue Reading 🠢
2018 – All Snail, No Shell
December 26, 2018   Dave Lewis
	This has been quite a year for SnailWorks, and for the world of mail tracking in general. At the end of 2017 Informed Visibility was just being launched after long delays and changes in leadership at USPS. Our initial reaction was a collective “meh.” We... Continue Reading 🠢
Informed What?!?
December 26, 2018   Dave Lewis
	Yes, it’s a new Informed – Informed Address.  Unable to afford a new page in the dictionary, the Postal Service has rolled out a new Informed product.  Informed Address allows the Postal Service to substitute a consumer’s physical address with a unique... Continue Reading 🠢
Informed Delivery on Autopilot
November 27, 2018   Dave Lewis
	Identifying Your Best Prospects in Every Mailing You Send If you do a lot of mail – renewals, acquisitions, appeals and all of the other mailings that a large organization sends – you can setup an Informed Delivery campaign based just on your Mailer... Continue Reading 🠢
What We Learned from the Elections
November 27, 2018   Dave Lewis
	With the 2018 election mercifully in the rear-view mirror, we’d like to reflect a bit on what we saw and learned during a very busy election season. Mail is a huge part of elections! Just in October, SnailWorks tracked more than 150,000,000 pieces of... Continue Reading 🠢
Mail Does Not Get Delivered When You Think it Does
October 23, 2018   Dave Lewis
	Unless you think it takes 14 days… Ask most mail service providers how long it takes for Standard Mail to be delivered and you’ll get a very (and wisely) noncommittal “7 to 10 days.”  Which seems reasonable - …and probably wrong. Which is why you really... Continue Reading 🠢
USPS Announces Informed Delivery Promotion for 2019
October 23, 2018   Dave Lewis
	…now ID can cost less than nothing… Included in the latest rate case by the Postal Service to the Postal Regulatory Commission was a series of promotions for 2019.  For the most part, it was the same promotions they ran in 2017, designed to encourage... Continue Reading 🠢
Why Mail Tracking Matters – By Vertical
September 26, 2018   Dave Lewis
	One thing about having more than 100 print and mail service providers as clients is that one gets an understanding of just how many market verticals are served by our industry, and how specific the requirements are for each vertical. We think every piece... Continue Reading 🠢