A Tale of Two Campaigns |
January 31, 2017 Dave Lewis |
Sometimes late at night if I can’t sleep, I’ll sit around in my bathrobe with a cup of hot cocoa and compare marketing campaign results. OK, this may make me unusual – everyone has their own hobbies – but I do see interesting things from time to time....
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View By, Well, Pretty Much Anything |
January 31, 2017 Dave Lewis |
It’s tough to get all excited about something called a “User-Defined Field,” (UDF) but at SnailWorks we think they’re pretty fabulous – and so do some of our most sophisticated mail tracking clients.
When you are looking at mail tracking reports,...
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Do QR Codes Work? |
November 29, 2016 Dave Lewis |
Prepare to be startled: It depends.
OK, you knew that, but let’s get down to some particulars. We often hear that QR codes are passé and get little response. Well, by that reasoning, 97% of recipients don’t respond to direct mail – if you’re lucky...
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Well, This is Easy |
November 29, 2016 Dave Lewis |
Making multi-channel too simple to refuse – and making mail better
We understand how your clients feel – honest, we do. No matter how easy it is to do something, it’s almost always easier to do nothing. You really do want your customers to coordinate...
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An Easy Jump Start to Multi-Channel |
October 31, 2016 Karen Bartram |
Making your clients’ marketing better may be easier than you think.
Our objective since day one at SnailWorks has been to make multi-channel direct marketing easy. But “easy” is a relative thing. If your client just wants you to do a mailing for them,...
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Whatever Happened to Informed Visibility? |
October 31, 2016 Karen Bartram |
Remember Informed Visibility? It was one of the stars of the show at the National Postal Forum in March of this year. Wasn’t it supposed to roll out in the summer?
Well, yeah it was, and no, it hasn’t yet. But just because it’s been less, umm, visible...
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Informed Visibility Takes a Breath |
September 22, 2016 Karen Bartram |
“Agile” development yields a bit to common sense
Apparently migrating gigantic data platforms is a little harder than it looks. In deploying the new Informed Visibility data platform, the Postal Service is doing just that – migrating some very large...
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Stamps, Addresses, and Looking at Your Mail: Optional |
September 22, 2016 Karen Bartram |
USPS Innovations that matter to marketers
The Postal Service is certainly thinking outside of the box these days. They have rolled out or announced three new programs that we believe could have a significant impact on multi-channel marketers who build...
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10 Unique Attributes of SnailWorks |
August 29, 2016 Karen Bartram |
10 Unique Attributes of SnailWorks
You knew you loved us. Now you know why!
Everyone in direct marketing is seeking to differentiate themselves from their competitors – in fact pretty much everyone in every industry is trying to differentiate themselves...
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The Great Migration Begins |
August 29, 2016 Karen Bartram |
The Great Migration Begins
Please supply your own herd animal noises…
It appears that the Postal Service may be ready to begin transitioning to the Informed Visibility (IV) platform in the coming months. Currently, all USPS mail tracking...
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