Informed Visibility Takes a Breath
September 22, 2016   Karen Bartram
	“Agile” development yields a bit to common sense Apparently migrating gigantic data platforms is a little harder than it looks.  In deploying the new Informed Visibility data platform, the Postal Service is doing just that – migrating some very large... Continue Reading 🠢
Stamps, Addresses, and Looking at Your Mail: Optional
September 22, 2016   Karen Bartram
	USPS Innovations that matter to marketers The Postal Service is certainly thinking outside of the box these days. They have rolled out or announced three new programs that we believe could have a significant impact on multi-channel marketers who build... Continue Reading 🠢
10 Unique Attributes of SnailWorks
August 29, 2016   Karen Bartram
	10 Unique Attributes of SnailWorks You knew you loved us.  Now you know why! Everyone in direct marketing is seeking to differentiate themselves from their competitors – in fact pretty much everyone in every industry is trying to differentiate themselves... Continue Reading 🠢
The Great Migration Begins
August 29, 2016   Karen Bartram
	The Great Migration Begins Please supply your own herd animal noises…   It appears that the Postal Service may be ready to begin transitioning to the Informed Visibility (IV) platform in the coming months.  Currently, all USPS mail tracking... Continue Reading 🠢
The Snail Hits the Road!
July 27, 2016   Karen Bartram
	Come and see us at one of these events! Northeast Florida PCC’s August Breakfast Seminar – August 10 Jacksonville, FL, http://www.northeastflpcc.com/ ASAE National –  August 12 – 16, Salt Lake City, UT,  http://annual.asaecenter.org/schedule.cfm Dallas,... Continue Reading 🠢
Keeping You Informed on Informed
July 27, 2016   Karen Bartram
	Visibility, that is… The Postal Service has decided, wisely, to catch their breath before rolling ahead too quickly on Informed Visibility.  Originally it was supposed to be rolling out all over the nation by now, but they really didn’t have anything... Continue Reading 🠢
Please Secure Your Own Mask before Assisting Others
June 29, 2016   Karen Bartram
	What to do if your business is losing oxygen We spend a lot of time working with printers and mailers who really, really want to offer multi-channel marketing services to their clients – as soon as they can find a client who is interested.  Well we have... Continue Reading 🠢
You Too Can Be a Pilot!
June 29, 2016   Karen Bartram
	Let us get you started with Informed Delivery now! We are happy to be able to tie your next campaign into the USPS Informed Delivery pilot currently being conducted in the New York City area and Northern Virginia, and soon expanding to Washington DC... Continue Reading 🠢
Building a Campaign – Step by Step
May 31, 2016   Karen Bartram
	The SnailWorks Webinar You can do this.  If you can do mail, you can do multi-channel – and you need to.  First you need to build a multi-channel campaign for yourself, and then you need to do it for your clients.  No not a nice mail piece, and maybe... Continue Reading 🠢
The Weird Path of the Postal Service
May 31, 2016   Karen Bartram
	Is the shortest path always the best? In order to be qualified to work in the direct mail industry, I started my career as a letter carrier for the Postal Service.  As a letter carrier in a suburban neighborhood I was supposed to follow the sidewalks... Continue Reading 🠢