The Future of Mail
May 28, 2015   Dave Lewis
	Are you in position for it?  One of the highlights from last week’s National Postal Forum was the keynote presentation by Megan Brennan, the new Postmaster General. The PMG keynote is often a laundry list of new Postal programs, but Brennan aimed a... Continue Reading 🠢
Is a Webinar a Channel?
April 27, 2015   Dave Lewis
	Webinars work for us, so we’ll call it one. A webinar is one of those neither fish-nor-fowl kind of things that exists in the realm of marketing. We’re all about marketing here at SnailWorks, and we try to share our greatest successes with our users... Continue Reading 🠢
Detailed Response Rate Information
April 27, 2015   Dave Lewis
	Just kidding.  No one shares – or even really knows – their response rates. We recently attended a webinar held by the Direct Marketing Association – DMA Response Rate Report 2015. It was, not surprisingly, their best attended webinar of the year.... Continue Reading 🠢
Text and the Mail
March 24, 2015   Dave Lewis
	The kids love this stuff… Right? I’m a bit of a curmudgeon when it comes to texting. “The kids love it,” our staff implored. “The kids love vampires, zombies and Justin Bieber, too, and I’m not including them in my marketing,” was my, well, curmudgeonly... Continue Reading 🠢
Log-In?! You Don’t Need No Stinkin’ Log-In!
March 24, 2015   Dave Lewis
	Make mail tracking embarrassingly easy for your clients Here’s a tip for the mail service provider (MSP) world. Deepen your relationship with your customers by tracking their mail, and make sure they know it by sending them tracking reports... Continue Reading 🠢
Why Mail Won't Die
March 10, 2015   Dave Lewis
	...and how to keep your mail alive... Back in 2009, marketers were asked what marketing channel’s budget they would cut to fund increased interactive marketing. The top three channels on this unfortunate list were, in this order: Direct mail, newspapers,... Continue Reading 🠢
SnailWorks Tracking Reports Get, um, Trackier!
February 9, 2015   Karen Bartram
	Amazing new ways to share mail tracking data At SnailWorks, our development team operates on the principal of Customer-Driven Development.  We set our new features development based on what customers want.  So our clients get the benefit... Continue Reading 🠢
What Do You Want for Nothing?
February 6, 2015   Karen Bartram
	The rising cost of "free"... Why pay for data you can get for free from the Postal Service? Fair question - we get it from prospective customers every now and again. If you are using Intelligent Mail barcodes on your mail, you can indeed get tracing... Continue Reading 🠢
Making Direct Mail Work
January 20, 2015   Dave Lewis
	Sometimes “multi-channel” is just good mail “Direct mail doesn’t work.” That’s what the guy from the paving company told me. It was tough to argue with him. I had his mail piece sitting on my desk. It was a nice looking piece – it was a full color card,... Continue Reading 🠢
Another Snaily Year Wraps Up
December 17, 2014   Karen Bartram
	We’re going to need a bigger shell for this thing! It’s been an eventful year at SnailWorks, with double-digit growth in both our multi-channel and mail tracking products. In less than two years our mail tracking services have become a major player in... Continue Reading 🠢