Snailtalk

We’re going to need a bigger shell for this thing!

• Mail Tracking – We have tracked a lot of mail this year – more than 200 million pieces, and the amount is growing every month.
  • OneStep Seamless Tracking accounted for a growing proportion of that tracking. Clients have raved about the service;
  • Inbound Tracking is a growing high ROI area of the business. We had some interesting applications, including:
    • Voter registration tracking – now marketers can know how effective these campaigns are;
    • Inbound renewal tracking – we tracked more than $10,000,000 in inbound renewal payments, allowing clients to suppress later renewal notices and anticipate cash flow;
  • API and Web Services Integration has been another popular service. We have integrated job creation and results distribution into a variety of production and CRM systems;
  • Triggering – we have created a variety of trigger files for clients, who have used it to tie in their email, telemarketing and SMS marketing efforts.
• Multi-Channel Campaigns – It’s been a great year for multi-channel campaigns, too! A lot of interesting vertical markets, including:
  • Association membership renewals – one association has seen a doubling in their renewal response rates, partly because their efforts are easier to respond to, and partly because it is so much easier to measure and adjust efforts;
  • Mortgage offers – a West Coast bank has made SnailWorks multi-channel links and landing pages a permanent part of their efforts. It’s a simple lead generation tool delivering new loan leads every week;
  • Home buying services – persuasive, persistent marketing efforts driven by SnailWorks landing pages and remarketing using embedded cookies have helped transform the marketing of one home buying service;
  • Financial services seminars – one financial advising firm has been filling seat in their Federal retirement seminars using a unique combination of SnailWorks emails, direct mail, and landing pages.