Getting Your Share of Political Mail with Mail Tracking
November 20, 2019   Dave Lewis
	Like it or not, another election year is upon us, and you can expect the mail to play a big role, both in persuading voters and actually administering elections with absentee ballots and vote-by-mail.  During both primary season and especially in the... Continue Reading 🠢
Putting Informed Delivery Data to Work
October 24, 2019   Dave Lewis
	I thought I knew all of the reasons Informed Delivery is great (and I do think it’s pretty great).  It turns out I may have missed the biggest one. The universally accepted benefits of Informed Delivery: Improved response through anticipating the mail; An... Continue Reading 🠢
Educating the World on Informed This and Informed That…
October 24, 2019   Dave Lewis
	We spend a lot of our time and energy on the simple task of teaching folks about the “Informed” services at USPS:  Informed Delivery® and Informed Visibility®.  We have spoken at no less than 50 events, held webinars, written white papers, hosted a users’... Continue Reading 🠢
Live Reporting from Promotion Land – Getting Your Two Percent
September 6, 2019   Dave Lewis
	The USPS Informed Delivery Promotion is now live, and we had clients saving postage on Day 1!  Now with a little experience under our belts, we can help you participate, too.  It’s not that hard…but it’s not that easy, either.  Here’s what to look out... Continue Reading 🠢
How Much Profit Did You Add from Mail Tracking Last Month?
September 6, 2019   Dave Lewis
	Successful mail service providers know that it is not easy to make a margin on services these days.  Making a profit on just print and mail production in this highly competitive industry is tough.  So, what resourceful service providers (defined as those... Continue Reading 🠢
Informed Delivery and the ID Promotion – Trainwreck?  Nah.
July 22, 2019   Dave Lewis
	As the USPS Informed Delivery promotion approaches, we thought it might be a good idea to clear the air on what is working, what isn’t working, and the general health of the Informed Delivery (ID) program.  There seems to be a lot of alarm and rumors... Continue Reading 🠢
We Can Turn on a Dime, but Please Be on Time!
July 22, 2019   Dave Lewis
	One of the big challenges of the upcoming Informed Delivery promotion is going to be timing.  We’ll need to get every campaign approved by USPS BEFORE it mails, and this will take time.  The Postal Service says it “typically” takes four business days,... Continue Reading 🠢
Final Rules Released for Informed Delivery Promotion
June 27, 2019   Dave Lewis
	We read 25 pages so you don’t have to… “Psst!  Hey, buddy!  You want 2% off you postage this fall?  Here’s what you gotta do…” With little fanfare, the Postal Service released its rules for the 2019 Informed Delivery Promotion.  There are certainly... Continue Reading 🠢
Webinarpalooza!
June 27, 2019   Dave Lewis
	Who says there ain’t no cure for the summertime blues?   We’ve got one for you – SnailWorks webinars!  Put on your Hawaiian shirt, pour a tall glass of lemonade, and join us for the best three hours of summer.  Want to listen while you float around in... Continue Reading 🠢
Listen Up! New Informed Delivery® Requirements Accompany ID Promotion
May 21, 2019   Dave Lewis
	Fish gotta swim, birds gotta fly, postal bureaucrats gotta make more rules.  Clarity is optional. We’re seeing a lot of new rules appearing, dictating how the Postal Service wants to execute ID.  (Interpret my use of the word “execute” as you wish.)... Continue Reading 🠢