Important Changes Proposed for Informed Delivery and Promotion
April 25, 2019   Dave Lewis
	As day follows night and the sun rises in the east, the Postal Service makes things more complicated.  Hot off the press, a draft proposal makes some important changes to Informed Delivery requirements.  These are just proposed at this point, but it is... Continue Reading 🠢
Figuring Out the Reporting on Informed Delivery. Oy.
April 25, 2019   Dave Lewis
	Everyone loves creating Informed Delivery campaigns – it’s kind of fun.  Figure out a strategy, get an image or two, and maybe even make a landing page.  Then you get to go into the Business Customer Gateway and create your campaign. ... Continue Reading 🠢
We Are Pleased to Be You
April 25, 2019   Dave Lewis
	Ever tuned into a SnailWorks webinar?  Ever see us speak at the National Postal Forum or at local PCC’s?  We’re pretty good at this stuff – explaining Informed this or that, discussing the benefits of mail tracking or creating campaigns.  We regularly... Continue Reading 🠢
ACS is Free. How Come Nobody Uses It?
March 27, 2019   Dave Lewis
	If a letter carrier attempts to deliver a piece of mail and he/she cannot do so because it is undeliverable as addressed (UAA), the Postal Service will send you an electronic notice telling you that it wasn’t delivered and why.  It’s called Address Change... Continue Reading 🠢
SnailWorks Plans First User’s Conference for May 6 in Indianapolis
March 27, 2019   Dave Lewis
	With a growing user base of highly engaged users, SnailWorks will be holding its first user’s conference to accompany the National Postal Forum in Indianapolis.  The Users Conference will run from 3:00 – 5:00 p.m. on Monday, May 6 and be followed by drinks... Continue Reading 🠢
Participating in the USPS Informed Delivery Promotion With Direct2Digital® ID
March 27, 2019   Dave Lewis
	Thursday, April 11, 2:00 p.m. EDT The Postal Service’s most anticipated promotion is coming this fall.  With a small investment, mailers can take 2% off their postage – all you need is a qualified Informed Delivery campaign for the mailing.  Not only... Continue Reading 🠢
Into the Weeds on Forwarded Mail
February 21, 2019   Dave Lewis
	OK, we’re going to get pretty nerdy here, so you are excused from class if the intricacies of mail tracking don’t fascinate you.  But, just what happens when a piece of tracked mail is forwarded?  We can still follow it, sort of – and make some good suggestions.... Continue Reading 🠢
SnailWorks Plans its First User Conference at NPF
February 21, 2019   Dave Lewis
	It’s official!  SnailWorks will be hosting its first SnailWorks Users’ Conference, “Inside the Shell,” at the National Postal Forum in Indianapolis.  Our conference will be the afternoon and evening of May 6, and will include a food and drinks co-sponsored... Continue Reading 🠢
Measuring Informed Delivery Results
January 17, 2019   Dave Lewis
	Getting at the treasure in Informed Delivery reporting With every Informed Delivery® campaign, the Postal Service shares a treasure trove of results data – details on who responded, how they responded, when they responded, and more.  They... Continue Reading 🠢
Why Some Mail Doesn’t Get Tracked
January 17, 2019   Dave Lewis
	I’m afraid it maybe you… Since the dawn of the PLANET code, we have rarely seen 100% tracking of mail.  We post the percentage on every job.  Most letter size mailing jobs will track to 96 – 99%, but never quite 100%.  There’s nothing wrong with 96%... Continue Reading 🠢