US MAIL TRAFFIC REPORT DECEMBER 2, 2024
December 2, 2024   Dave Lewis
THINGS MAY GET INTERESTING FROM HERE A couple of things to keep in mind as you peruse last week’s delivery results:  The mail included here was delivered in November. Things typically get worse in December. While the percentage...

Continue Reading 🠢

US MAIL TRAFFIC REPORT NOVEMBER 25, 2024
November 25, 2024   Dave Lewis
USPS PERFORMANCE DROPS BACK TO EXPECTED LEVELS Remember last week, when we said the Postal Service had an excellent week?  Remember how we said that maybe this year will be different…and better?  Remember that?  Forget it.   Last...

Continue Reading 🠢

Deciphering the 2025 Integrated Technology Promotion
November 21, 2024   Dave Lewis
Of all the USPS promotions, the Integrated Technology promotion may be the most intimidating. Some of the accepted technologies are really out there – well beyond the means of many mailers. The cost of some would well exceed the savings available....

Continue Reading 🠢

Tracking Your Business Reply Mail – and Getting Paid for It
November 21, 2024   Dave Lewis
While we’re talking about the 2025 USPS promotions – and we seem to talk of little else lately – let’s chat a bit about next year’s promotion for Business Reply Mail – the IMbA promotion. It officially starts on July...

Continue Reading 🠢

US MAIL TRAFFIC REPORT NOVEMBER 18, 2024
November 18, 2024   Dave Lewis
SERVICE PERFORMANCE REBOUNDS.  USPS HAS AN EXCELLENT WEEK, CLEARS OUT POLITICAL AND ELECTION MAIL The election is over, political mail and ballots are out of the system, and service performance is well above YTD averages for the most part.  It...

Continue Reading 🠢

US MAIL TRAFFIC REPORT NOVEMBER 11, 2024
November 11, 2024   Dave Lewis
A VIEW OF ELECTION WEEK MAIL PERFORMANCE. FIRST-CLASS STAGES A REBOUND. MARKETING MAIL STRUGGLES. So far, we are seeing exactly what we expected. With the election over and “extraordinary measures” winding down, First-Class Mail service,...

Continue Reading 🠢

US MAIL TRAFFIC REPORT NOVEMBER 4, 2024
November 4, 2024   Dave Lewis
NOT SUCH A GREAT WEEK. YOU EXPECTED ONE? In the least surprising news of the week, Postal Service performance was pretty slow last week. Only 78.3% of First-Class letters were delivered on time. That’s the worst number we’ve seen since...

Continue Reading 🠢

US MAIL TRAFFIC REPORT OCTOBER 28, 2024
October 28, 2024   Dave Lewis
POLITICAL VOLUME STARTS TO HAVE AN IMPACT Not such a good work for USPS, but there is a tremendous volume of political mail on the system along with “extraordinary measures” being taken for ballot mail.  First-Class letters on-time...

Continue Reading 🠢

Leveraging All of the Capabilities of Your SnailWorks Account
October 25, 2024   Dave Lewis
Mail tracking? Yeah, we do that. And I think we do it better than anyone else in the industry. I’m pretty sure most of our clients would agree. But, once you open your SnailWorks account there is so much more you can do. Over the years we have...

Continue Reading 🠢

Artificial Intelligence in Action at USPS
October 25, 2024   Dave Lewis
At SnailWorks we create and manage a lot of Informed Delivery campaigns – a LOT. And then, during the promotion, we submit our customers’ campaigns for approval for the promotion. In fact, according to the Postal Service, SnailWorks submits...

Continue Reading 🠢