Keeping Your Trigger Finger Itchy
July 26, 2018   Dave Lewis
	It has been well established that direct mail is more effective when it is coordinated with other marketing channels.  A single piece of mail is too easy to lose – forget – ignore. Reinforcing that message with another channel will virtually always improve... Continue Reading 🠢
Predictive Mail Tracking
June 21, 2018   Dave Lewis
	Not just “Is it there yet?”, but “When will it be there?” The benefits of mail tracking have remained largely unchanged since 1999 when the original mail tracking barcode, the PLANET code, was released.  The big selling points were anticipating – and... Continue Reading 🠢
New Service Type IDs for Ballot Mail
June 21, 2018   Dave Lewis
	Some things are not exciting, but important.  Then there are new Service Type ID’s (STID’s).  It’s a cork poppin’ occasion on the SnailWorks campus when the Postal Service rolls out a new STID.  On August 23, 2018, they are rolling out 23. The STID is... Continue Reading 🠢
Is It Safe to Assume?
May 21, 2018   Dave Lewis
	Why Flats Track So Much Better These Days Our favorite kind of customer service call these days is when a client calls and asks why their scan rates are so much higher lately.  This is one of the nicer benefits of Informed Visibility (IV), the Postal... Continue Reading 🠢
Thought Leadership and Marketing
May 21, 2018   Dave Lewis
	…or why you see SnailWorks so much… We spend a lot of time on the road and at the keyboard at SnailWorks.  This year we’ll speak  at more than a dozen PCC’s and the National Postal Forum, publish at least four white papers, put out a monthly newsletter,... Continue Reading 🠢
The Hottest Topic in Mail: Informed Delivery – The SnailWorks Webinar
April 27, 2018   Dave Lewis
	Join us on May 31, at 2:00 P.M. Eastern Time, as Dave Lewis digs into the what, why, and how’s of Informed Delivery.  Dave has literally been traveling the country speaking to audiences on how to participate in this exciting new program from USPS, including... Continue Reading 🠢
Expanding Sales with Informed Delivery
April 27, 2018   Dave Lewis
	Informed Delivery is like a rising tide – slow and unavoidable.  Right now it’s only getting your toes wet, but at some point your clients will expect you to provide an ID component to their mailings just as they expect you to CASS certify their mailing... Continue Reading 🠢
Catch a Snail Live!
March 23, 2018   Dave Lewis
	Coming to a town near you!  SnailWorks is easy to find this spring.  Of course, we’ll be exhibiting at the National Postal Forum in San Antonio, TX, May 7-9 in booth 443.  Need a free exhibit hall pass?  Contact us and we’ll hook you up. Also, our president,... Continue Reading 🠢
SnailWorks Webinar – Taking Direct Mail Digital
March 23, 2018   Dave Lewis
	Direct Mail still matters – maybe more than ever! On Thursday, April 4, SnailWorks presents a free webinar – Taking Direct Mail Digital - Direct Mail still matters – maybe more than ever! Direct mail remains a key component of many marketing campaigns.... Continue Reading 🠢
Response Measurement, Attribution, and Direct2Digital
March 23, 2018   Dave Lewis
	Get credit for all that great stuff you do! Well, that’s not a fun title, is it?  But it’s an important concept when you tie your direct mail and digital marketing together, so we’ll forgo fun for a few paragraphs and discuss how... Continue Reading 🠢