PURLs, QRURLs, and the GURLs
November 21, 2014   Dave Lewis
	PURLs, QRURLs, and the GURLs What they’re talking about at the multi-channel beauty parlor Ah... technical jargon. With the possible exception of getting a new pocket protector, there’s nothing we enjoy more on the SnailWorks campus. We think nothing... Continue Reading 🠢
Making Sense Out of Domains
October 29, 2014   Dave Lewis
	Everyone loves PURLs! Who doesn’t want their very own name in the URL they type into their computer? Creating a personalized URL is so popular there are whole companies named after them. Plus, using PURLs has some significant advantages, but it may... Continue Reading 🠢
October Newsletter - New USPS Address Quality Standards
October 22, 2014   Karen Bartram
	Address Quality and Why You Need to Read This We''ll pay you $175.20 to read it (albeit very, very indirectly) World’s most boring headline: “Canadian Initiative Debated!” Second most boring headline: “Address Quality... um, Anything.” We get it.... Continue Reading 🠢
Three Ways to Start a Hot Dog Business
October 10, 2014   Dave Lewis
	1. Find a busy street corner. Buy a hot dog cart. Cook some hot dogs. Go to that corner with your cart and yell, “Hey! Got hot dogs here!” 2. Find a busy street corner. Find a venture capitalist. Buy a lot on that corner, tear down the bank that’s... Continue Reading 🠢
3 Things Wrong with Direct Mail…
October 9, 2014   Karen Bartram
	...that you can absolutely fix. I hate “3 Things” articles that blab, blab, blab for four paragraphs before they get into the list, so let’s get right to it: 1.  It requires effort to respond. This may be the biggest problem with direct mail – you... Continue Reading 🠢
Who Cares When the Mail Gets Delivered?
September 11, 2014   Karen Bartram
	More folks than you may think - until you think about it. Fish swim, birds fly, mailers mail. Direct mail is done by direct mailers. It's us professional mailers who worry about designing an effective mail piece, following all the postal regulations,... Continue Reading 🠢
Does Switching Mail Trackers Have to be Hard?
September 10, 2014   Karen Bartram
	Ummm... No! We hear that nobody likes change, but if someone offers you a nice new Mercedes for that 1999 Toyota you''re driving, we''re guessing that''s a change you could live with. Of course you''d need to get your stuff out of the trunk, gather up your... Continue Reading 🠢