Informed What?!?
December 26, 2018   Dave Lewis
	Yes, it’s a new Informed – Informed Address.  Unable to afford a new page in the dictionary, the Postal Service has rolled out a new Informed product.  Informed Address allows the Postal Service to substitute a consumer’s physical address with a unique... Continue Reading 🠢
Informed Delivery on Autopilot
November 27, 2018   Dave Lewis
	Identifying Your Best Prospects in Every Mailing You Send If you do a lot of mail – renewals, acquisitions, appeals and all of the other mailings that a large organization sends – you can setup an Informed Delivery campaign based just on your Mailer... Continue Reading 🠢
What We Learned from the Elections
November 27, 2018   Dave Lewis
	With the 2018 election mercifully in the rear-view mirror, we’d like to reflect a bit on what we saw and learned during a very busy election season. Mail is a huge part of elections! Just in October, SnailWorks tracked more than 150,000,000 pieces of... Continue Reading 🠢
Mail Does Not Get Delivered When You Think it Does
October 23, 2018   Dave Lewis
	Unless you think it takes 14 days… Ask most mail service providers how long it takes for Standard Mail to be delivered and you’ll get a very (and wisely) noncommittal “7 to 10 days.”  Which seems reasonable - …and probably wrong. Which is why you really... Continue Reading 🠢
USPS Announces Informed Delivery Promotion for 2019
October 23, 2018   Dave Lewis
	…now ID can cost less than nothing… Included in the latest rate case by the Postal Service to the Postal Regulatory Commission was a series of promotions for 2019.  For the most part, it was the same promotions they ran in 2017, designed to encourage... Continue Reading 🠢
Why Mail Tracking Matters – By Vertical
September 26, 2018   Dave Lewis
	One thing about having more than 100 print and mail service providers as clients is that one gets an understanding of just how many market verticals are served by our industry, and how specific the requirements are for each vertical. We think every piece... Continue Reading 🠢
Why Don’t Your Customers Have Printing Presses and Inserters?
September 26, 2018   Dave Lewis
	Did you ever stuff an envelope?  It’s really not very hard – you fold whatever you’re inserting so it fits in the envelope, stuff it in, lick the flap, and seal it. Did you ever stuff 100 envelopes?  Or 1,000?  Or 100,000?  Your tongue is going to get... Continue Reading 🠢
SnailWorks Informed Madness PCC Tour Ready to Roll!
August 29, 2018   Dave Lewis
	The SnailWorks Team will be rolling out to a number of PCC events over the next few weeks as featured speakers on both Informed Delivery and Informed Visibility.  Check out the list and if you can make one of these events stop on by and say “Hi”.... Continue Reading 🠢
Telling a Story with Almost English
August 24, 2018   Dave Lewis
	SnailWorks’ Visibility+™ adds new operation descriptions The building blocks of Informed Visibility are scan events.  When something happens to a piece of mail, or the container it is in, this creates a scan event.  Every scan event has an event code... Continue Reading 🠢
The Business Case for Informed Delivery®
July 26, 2018   Dave Lewis
	In case you’ve been living in a cave for the past year – you haven’t, have you? – Informed Delivery is the relatively new USPS program that sends grayscale pictures of a consumer’s mail to them the morning their mail is to be delivered.  Wily marketers... Continue Reading 🠢