Weekly US Mail Traffic Report – December 27, 2021
December 28, 2021   Dave Lewis
	Is this the bottom? I surely hope so.    After a bad week the week before, Postal Service delivery performance continued to decline in every category last week. If you’re looking for a bright spot, it declined less than... Continue Reading 🠢
What Mail Tracking Can (and cannot) Tell You
December 21, 2021   Dave Lewis
	Mail tracking isn’t perfect.  There, I said it.  Of course, you should track your mail – every single piece of it – but a well-informed customer is more likely to be a satisfied customer. Understanding some of the limitations... Continue Reading 🠢
Zero Effort Fulfillment Tracking – This is Kind of Cool
December 21, 2021   Dave Lewis
	If you do fulfillment – or just order stuff online – you know that tracking is simply expected.  Whether it’s a pallet load of guitar cases or six new guitar picks, your customers want to know where their stuff is.  The pallet... Continue Reading 🠢
Weekly US Mail Traffic Report – December 20, 2021
December 20, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 20, 2021 USPS Has a Pretty Bad Week   “Pretty bad” is really a bit generous. The Postal Service showed the worst delivery performance on letters and flats we’ve seen this year,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 13, 2021
December 13, 2021   Dave Lewis
	Weekly US Mail Traffic Report – December 13, 2021 Not a great week, but no bottom dropping out at the peak of peak! Postal performance dropped a little bit last week in most categories, but not the precipitous drop many in the industry feared. Most... Continue Reading 🠢
Informed Delivery 101: Your Direct Marketing Superpower
December 7, 2021   Karen Bartram
	As a direct marketer or mail house, you’re always looking for ways to improve response rates. The United States Postal Service has created a tool that can be a total game changer for your next direct mail campaign. It’s called Informed Delivery®,... Continue Reading 🠢
Weekly US Mail Traffic Report – December 6, 2021, First-Class letters took a dive last week
December 6, 2021   Dave Lewis
	You might want to get those holiday cards in the mail soon… First-Class letters did not have a good week last week, the week of November 29. By the old delivery standards, which is what we use for consistency, only 76.32% of First-Class... Continue Reading 🠢
Weekly US Mail Traffic Report – November 29, 2021 USPS Performance Bounces Back – No Trends Here
November 30, 2021   Dave Lewis
	This is an important week in mail measurement. Last year, Thanksgiving week is when USPS service went, if you’ll pardon the technical jargon, in the toilet. There are some statistical peculiarities in a holiday week that may make service... Continue Reading 🠢
Personalizing Informed Delivery Responses
November 18, 2021   Dave Lewis
	The Postal Service made a significant change to Informed Delivery in the past few months which may change how mailers approach their ID ads.  The new feature assigns a unique identifier to the web address (URL) for every Ride-Along ad which now allows... Continue Reading 🠢
Looking at Nationwide USPS Performance Analytics
November 18, 2021   Dave Lewis
	When we began evaluating aggregate analytics from all our data back in the early summer, we weren’t sure what to expect.  Our metrics are different than those of the Postal Service.  The Postal Service’s service performance measurement... Continue Reading 🠢