Mailhouse Must-Haves for Direct Mail Marketing
August 11, 2022   Karen Bartram
	Wondering if you’re getting the best bang for your buck at your current mailhouse? Well, you should be. Choosing the right mailhouse can make a huge difference in how successful your direct mail campaign is. And while most will offer quality services... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – AUGUST 8, 2022
August 8, 2022   Dave Lewis
	AN EYE-OPENING 2021 VS 2022!         The slide rules and abaci have been flying in the analytics department this week!  Since we started using our new format at the beginning of July, it seemed a great time... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – AUGUST 1, 2022
August 1, 2022   Dave Lewis
	NOTHING INTERESTING…YET  Another lazy summer week…delivery is status quo like nobody’s business. Elections, Informed Delivery promotion, network changes…lots of interesting stuff about to happen. Will it impact delivery?... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – JULY 25, 2022
July 25, 2022   Dave Lewis
	MEH.  ANOTHER WEEK OF MAIL. The week of July 18 was about as status quo as delivery gets.  Some weeks we like boring.  On-time percentages were in the 90s for all categories, so that’s nice.  Give your carrier a cool drink... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – JULY 18, 2022
July 18, 2022   Dave Lewis
	A SLOW WEEK FOR USPS, AND A NEW WAY TO DISPLY The week beginning July 11, 2022, was one of those rare weeks when performance was worse in every category we measure.  For the week, First-Class letters were delivered on time just 88.1% of the... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – JULY 11, 2022
July 11, 2022   Dave Lewis
	A LITTLE UP, A LITTLE DOWN…MUST BE SUMMER Another solid, if uneventful, week in mail delivery.  All categories were a touch better than the same week in 2021, even adjusting standards. For the week beginning July 4, 2022, First-Class... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – JULY 5, 2022
July 5, 2022   Dave Lewis
	THE IMPACT OF A CHANGE OF STANDARDS IN ONE CHART A solid, if uneventful, week in mail delivery.  First-Class letters were good not great with on-time performance of almost 92%.  Other categories were better than the previous week, and our... Continue Reading 🠢
WEEKLY US MAIL TRAFFIC REPORT – JUNE 27, 2022
June 27, 2022   Dave Lewis
	A VERY GOOD WEEK WITH ONE STATISTICAL ANOMALY!      Another solid week for delivery, improved or steady in virtually every category.  The one notable exception was First-Class flats, which were so bad we’re calling... Continue Reading 🠢
Turn your campaign mailers into votes | SnailWorks
June 21, 2022   Karen Bartram
	Design Strategies for Optimizing Your Campaign Mailers What’s the best way to get your campaign mailers noticed? Good question! Political direct mail is one of the best and most widely used methods to reach your target audience, and your competition... Continue Reading 🠢
A Few Final Thoughts as the Informed Delivery Promotion Approaches
June 17, 2022   Dave Lewis
	Registration for the 2022 Informed Delivery promotion has opened, even though the actual discounts aren’t available until August 1.  We have written, talked and webinared on it for months now, so, as the actual event approaches here are a few... Continue Reading 🠢