Informed Delivery by the Numbers
July 26, 2024   Dave Lewis
	I’m often asked, what is the ROI (return on investment) for Informed Delivery? A fair question which requires a little explaining to answer. Direct mail is a numbers game. Investment is involved – mail is not free – and a return expected.... Continue Reading 🠢
US MAIL TRAFFIC REPORT JULY 22, 2024
July 22, 2024   Dave Lewis
	THE ONLY PLACE WHERE THERE IS NOT MUCH NEWS In a week jam-packed with news, the Postal Service stayed out of the news with another week of low volume and middling performance.  86.2% of First-Class letters were delivered on time, which is what... Continue Reading 🠢
US MAIL TRAFFIC REPORT JULY 8, 2024
July 8, 2024   Dave Lewis
	LAZY HAZY DAYS OF SUMMER July begins pretty much as June ended.  First-Class letters were on time 87.6% of the time, which is what they have been running lately, which is better than the YTD, and typical for this summer so far.  First-Class... Continue Reading 🠢
US MAIL TRAFFIC REPORT JULY 1, 2024
July 1, 2024   Dave Lewis
	IT MUST BE SUMMER.  LOW MAIL VOLUME, LOW DRAMA PERFORMANCE. Not a lot to say about performance this week.  First-Class letters improved a bit over last week but remained mediocre.  First-Class flats returned to form with just over 50%... Continue Reading 🠢
It’s Here Again! The 2024 Informed Delivery Promotion
June 25, 2024   Dave Lewis
	It’s summertime, and two critical postal events lie just over the horizon – a semi-annual postage rate increase and the Informed Delivery promotion. Rates increase about 7% on average on July 14, 2024. A couple of weeks later, on August 1,... Continue Reading 🠢
What’s Your 2025 USPS Promotions Strategy? You’re Going to Need One.
June 25, 2024   Dave Lewis
	The Postal Service has proposed some of the most significant changes to their promotions in 2025 that we have seen since promotions began. Change is always a pain, but there are real opportunities for mail service providers in the new promotions –... Continue Reading 🠢
US MAIL TRAFFIC REPORT JUNE 24, 2024
June 24, 2024   Dave Lewis
	A PECULIAR WEEK FOR SERVICE PERFORMANCE.  OVERALL, SERVICE STAYS ABOUT THE SAME. Nothing changed much in First-Class letters, with 84.2% delivered on time, vs 83.4% last week.  Average delivery days of 3.50 is better than YTD, so that’s... Continue Reading 🠢
US MAIL TRAFFIC REPORT JUNE 17, 2024
June 17, 2024   Dave Lewis
	SO MUCH FOR AN IMPROVING SERVICE TREND. A RETURN TO THE MEAN. The past couple of weeks had shown some promise that the Postal Service could shake off a couple of problem areas (I’m looking at you, Atlanta) and get into a better summer pattern. ... Continue Reading 🠢
US MAIL TRAFFIC REPORT JUNE 10, 2024
June 10, 2024   Dave Lewis
	THIS WEEK WAS EVEN BETTER THAN THE ONE BEFORE.  WE’RE CAUTIOUSLY SMILING. Those who are following along at home will remember that last week was a pretty good week for USPS service.  This week is even better, with First-Class letters... Continue Reading 🠢
Practical Real-World Applications for Mail Tracking
May 30, 2024   Dave Lewis
	Ask me about the benefits of mail tracking – go ahead, ask me. We can do it in an elevator if you want, because those benefits get hard coded in my mind after all these years  – it’s my elevator pitch…or at least one of them. But... Continue Reading 🠢