Are you participating in one of the 2025 USPS promotions yet? No? Maybe you should consider it – there has never been an easier path to reducing your postage by 5%.
Oh, excuse me – let me rewrite that opening paragraph:
“Are you ready to unlock savings with the 2025 USPS promotions? If you haven't joined yet, now is the perfect time to jump on board—it's never been easier to slash your postage costs by 5%! Don't miss out on this opportunity to enhance your mailing strategy while saving money.”
There. Now, if I use the new paragraph in my next mailing, I can be eligible to participate in the 2025 Integrated Technology Promotion. You see, the new version was written by ChatGPT, so I have incorporated artificial intelligence. I can be eligible for a 3% discount. Plus, if I am using paper from a certifiable, responsible source, I can be eligible for an additional 1% discount. And, if I add an Informed Delivery campaign, I can get another 1% discount – plus another .5% postage credit for the eDoc submitter. That adds up to a 5% discount plus the .5% credit.
Of course, it’s not quite that simple. You do need to register for the promotions, get your paper certified, and get approvals – but that is just paperwork. The only change you need to make to your mailing is to replace at least one full sentence with an AI generated version and show your work. That could be the difference between a 0% discount and a 5% discount.
Don’t like AI? OK, can you add a QR code to your mail piece and have it take your prospects to a mobile-optimized landing page? If they can complete their transaction on their mobile device, that is another way to qualify for the Integrated Technology promotion. If you’re not already set up that way, you should be anyway, discount or not.
The point is that it requires very little special effort to be eligible for a promotional discount. Yes, there is always paperwork – mailing in general is paperwork. But you don’t need to add an augmented reality element with a dancing catsup bottle to qualify. Some simple changes will do the trick.
Of course, like all good things, promotions don’t last forever. 2025 is here – it is time to get started. Need help? Contact us – we’re pretty good at this stuff.