Mail tracking? Yeah, we do that. And I think we do it better than anyone else in the industry. I’m pretty sure most of our clients would agree.
But, once you open your SnailWorks account there is so much more you can do. Over the years we have added a long list of additional services designed to make you a better resource for your customers. Using these additional services you can help your customers save postage, improve response, coordinate all their marketing, and more. Maybe even make a little money for your company. How many of these services are you offering your customers?
- Informed Delivery campaign creation. We not only take your images and turn them into a campaign, but we’ll even take your campaign through the promotion approval process. Of course, we also provide all the post campaign reporting along with your mail tracking reports.
- USPS Service Performance analytics. How long does it take to get a letter from your customer’s local post office to, oh I don’t know, Sheboygan? If you are a SnailWorks subscriber, you can look it up on a detailed service performance map leveraging tracking data from billions of pieces of mail. You can be your customers’ go-to resource for delivery timing and mail planning.
- Address Quality services. Even after NCOA processing, 1% - 3% of a typical mailing is still undeliverable as addressed. SnailWorks can add ACS and Secure Destruction services to your mailing so your customers will know what wasn’t delivered and why – plus receive a new address if one is available. Your customers can throw away that pile of returned mail in the corner of their conference room.
- Trigger files and data feeds. Don’t just track your mail – do something about it! Use a delivery event as a trigger for your next marketing channel – email, SMS texting, outbound telemarketing, even more mail! And you can do all of this at the single-piece level.
- Personalized QR codes. QR codes are back! And, with inkjet technology there’s no reason to give everyone in your mailing the same QR code – each piece can have its own unique QR code. We call them Tracking PURLS. With the click of a button, you can get a unique URL assigned to each record – you can even get additional URLs for each record to use with other channels as well. Now your customers can see exactly who is visiting their landing page and personalize it for them if they wish.
- Inbound mail tracking. Tracking inbound mail allows organizations to staff and plan for handling responses as well as suppress responders from follow up mailings. Marketers can use inbound reporting to make an early evaluation of a mailing’s success, and more effectively plan additional marketing messages. SnailWorks offers a couple of different options for tracking inbound mail. Some options allow you to obtain reporting down to the individual mail piece and options that allow you to use the same barcode on each BRE or CRE.
- Unmatched postal smarts. The SnailWorks team has an exceptional level of postal knowledge. Every day we help our clients tackle some of the thorniest challenges with their mail. From Seamless problems to implementing ACS programs we can help – and we do.
SnailWorks is also an exceptional educational resource for the mailing industry. We put on popular webinars, create white papers, and blog on a broad variety of mailing-related topics. OK, you don’t even need to be a client for this benefit, but we like you better if you are!
We offer a lot more at SnailWorks than just the best mail tracking in town. Reach out to your Project Manager or sales executive to learn more – or contact us here.