February 29, 2016
Hey Kids! Let's Do Some Marketing!
Something more important than exigent rates.
We're kind of postal nerdy around here, but even we are getting bored with waiting to see if rates are going to drop 4.3% in April. We are confident that no company is going to have a triumphant year because their postage dropped by 4.3%. We are guessing that no company will fail because the rates fail to drop 4.3%. Those things – triumph and failure – are likely to happen because a company had great marketing – or no marketing.
Please note that for most small to medium businesses, the opposite of great marketing is not bad marketing – it's no marketing, or at least nowhere near enough. Even kind of bad marketing, if done regularly, is likely to get you some business. We're pretty sure that no marketing will get you no business. And still, we see too many in our industry – the direct marketing industry, for goodness sake – fail to market adequately.
So, as a public service to our clients and prospective clients, we are going to give you an assignment. Put together a marketing campaign to send out in March, and get yourselves a new client or two. It's easy – we'll even help if you need it. Here you go, step by step:
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