How Many Ways Can You Say
Well, we can think of at least four
– and track them for you
OK, now that
we've talked about responsive design, let's just talk about response. Not
how we can make it better – we're always talking about THAT – but,
rather, how people respond and how you can measure it, so you can KNOW how great
your response is.
gets a piece for direct mail, or an email, for that matter, there are a few
actions they can take to respond (thus a "call to action"):
- Go to a web landing page using a PURL or
- Make a phone call;
- Send a text;
- Mail in a reply;
- Visit a location;
- Visit your home page.
This is not an exhaustive list, but it covers
the vast majority of direct responses. And SnailWorks can provide a variety
of solutions to help you measure almost all of these response channels....