September 29, 2015
And why you should,
Actually, maybe we should keep our marketing
methods a secret. We never know who might be reading this, and we may be revealing
our secret formula to a future competitor.
Just kidding. If
you truly want know our marketing "secrets" you just need to get on our
list (a very, very easy thing to do) and pay attention. If you are
a SnailWorks reseller, you can more or less directly steal our "secrets"–
permission, of course.
multi-channel marketing, or even just mail tracking, is a process. It takes time
to help your clients understand the benefits of these services, but even more time
to overcome the inertia and resistance to change inherent in people – and we
do sell to people. It is important to stay present in your prospects' mind, and
that is what we strive to do in our ongoing marketing. We have a regular program
to stay in people's minds, and to establish thought leadership. One element is
our monthly newsletter, Under the
Shell – you're reading it now.
Another component is our, um…well, we call it our Wednesday Thing. It
is a brief thought – easy to write, easy to read – that we share with
our community. Very rarely do any of these have offers – they are
primarily informational. This regular flow of information has done a great deal to
elevate our visibility in the direct marketing industry.
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