August 27, 2015

The Economy and Your Business
How to Keep Mailing in a Tough Market

Hoo Boy. It's been a rough couple of weeks for the stock market. How does that translate to your business?  Well, just like with your investments, it is more important than ever to diversify – and to make sure the investments you have are secure.

When I look at Standard Mail volumes over the years I see something of a bad news/good news view: The bad news is a slow steady decline in most years from a peak of over 103 billion pieces in 2007 to a comparatively grim 80.3 billion in 2014.  Volume took a stomach-churning 20% drop from 2007 to 2009, but has resumed its gentle descent in the years since. Certainly the Great Recession of 2008 and 2009 was about more than a lousy stock market, but still, it's hard not to be nervous looking at the year ahead.

So where's the good news in all of this? Well, 80.3 Billion is still a lot of pieces of mail!  Even with an accelerated decline whereas the pie may be shrinking, there is still a lot of pie. The important thing is to make sure you differentiate and diversify. If you have nothing in your bag of tricks but print and mail you are likely to be forced to compete in a commodity market – prices can certainly be driven lower in these markets. 

It is now more important than ever to strengthen your mail offering and offer new channels to your clients.

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SnailWorks on the Road!
We May be Coming to Your Hometown

We have a lot of travel planned this fall!

September 13 – 16 – Graph Expo, Chicago, IL – Booth 1963 www.graphexpo.com

September 25 – Akron/Canton PCC – Akron, OH  www.akroncantonpcc.com

September 28 – Carolina Postal Forum – Concord, NC   www.carolinapostalforum.com

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