July 30, 2015
- IP Targeting, Retargeting, and More
Imagine: Your prospect opens the direct
mail you have sent them and reads about your offer – the same offer they
have seen advertised on web sites they have visited recently. "Oh yeah, I've seen
this. Looks interesting," they think, and set the mail piece down. That evening,
they get an email with the same offer again. Curious, they click on the link and
visit the landing page – but they're still not quite sure, so they move on
to check the news. They see another ad for your product on the news web site they
visit, and finally, they decide they do want to take advantage of your offer. They
click on the web ad, go to your landing page, and make a purchase.
This is brand resonance. This is brand
immersion. And, you can do this – today.
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